It seems that Kia is looking to part ways with the classic look of the first two generations Pro_Cee’d, as the third one will be wrapped under an entirely new design.
That car is previewed by the Proceed Concept, which was unveiled ahead of its 2017 Frankfurt Motor Show premiere, but for whatever reason, the automaker refuses to use the words ‘Shooting Brake’ when talking about its sleek shape.
Instead, it describes it as an “extended hot hatch” that combines “a striking visual presence with a dash of real-world versatility”. Its presence is highlighted by a very attractive profile, with a sloping roofline, missing B pillars, short front overhang, and 20-inch wheels. The Stinger-like front end, muscular proportions, distinctive design cues, GT logo, and Lava Red paintwork also dominate its look.
Drivers are greeted by an illuminated outline of the study’s glasshouse as they approach the car, as this feature serves as “a powerful nocturnal visual identified” that accentuates its shape.
“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the Cee’d family”, said the company’s Europe Chief Designer, Gregory Guillaume. “The Proceed Concept represents a bold new vision of how the vibrant soul of the Pro_Cee’d could be reincarnated and revitalized for a new generation of performance-oriented drivers.”