You Can Virtually Explore BMW’s New X2 With Microsoft’s HoloLens

BMW and Microsoft have teamed up to create a unique promotional experience to celebrate the launch of the X2.

The promotion centers on a mixed reality application called the BMW X2 Holo Experience. It runs on the Microsoft HoloLens and allows users to experience “fun challenges” such as guiding the crossover out of a maze or giving the model a unique paint job.

The X2 Holo Experience will be available at select BMW dealerships as well as private events and BMW brand experience centers. Visitors will be able to take a holographic selfie with the car and then take a test drive of the real model.

According to BMW communications boss Uwe Dreher, “The X2 will appeal to a relatively new, young and digitally-savvy target group that is also looking for unique and contemporary experiences from communications. The Holo Experience delivers the desired technical wow-effect, which we hope will maximize our appeal to this target group in a fun and entertaining way, using innovative technology.”

The BMW X2 was unveiled last month and it resembles a large hatchback instead of a traditional crossover. In Europe, the model will be offered with a 2.0-liter TwinPower Turbo four-cylinder engine that develops 192 PS (141 kW) and 280 Nm (206 lb-ft) of torque as well as a 2.0-liter four-cylinder diesel with outputs of 190 PS (140 kW) and 231 PS (170 kW).

U.S. customers can look forward to a turbocharged 2.0-liter four-cylinder producing 228 hp (170 kW) and 258 lb-ft (349 Nm) of torque.

Video

Photo Gallery

  • rodriguez256

    The Porsche AR app for the iPhone is pretty neat.

  • LWOAP

    I’d rather explore something I can’t afford like an FFX K Evo.

Rolls-Royce Phantom Takes A Ride To The Dark Wald Side

Wald International has given the latest Phantom a Black Bison body kit and 24-inch wheels.

Slammed VW T-Roc On Bentley Wheels Doesn’t Make Much Sense – Right?

Instead of fitting aftermarket rims, the T-Roc’s owner turned to another VW Group brand – though not one you’d expect.

2019 Mercedes CLA Coupe Flaunts Its Curves In 73-Image Gallery

The second-gen CLA is still a sporty-looking four-door coupe, only with more dynamic proportions .

Renault Zoe EV Might Be 7 Years Old But Still Gets The Thumbs Up

The outgoing Zoe electric car is still a wise choice, offering customers an affordable and friendly daily commuter .

China’s Chevrolet Onix Redline Detailed, Packs 123HP 1.0L Three-Cylinder

The Onix compact sedan is GM’s first model to be built on its new GEM platform .

This Is How Koenigsegg Created The 300MPH Jesko Hypercar

The paint process alone takes 600-800 hours, so customers will justify spending $3 million on the Jesko.

DMC Gives The RWD Lamborghini Huracan A Body Kit, Calls It The Giro

This tuned Huracan LP580-2 keeps changes to a minimal level, with a few visual add-ons.

Female Uber Drivers In Saudi Arabia Can Request To Have Only Female Passengers

The Kingdom lifted its ban on female driving last June, and Uber is complying with its customers’ wishes.

2019 New York Auto Show: A-to-Z Guide To All The New Car Debuts (Roundup)

Want to know about every new car launching at the 2019 New York Auto Show? Read on.

2020 BMW 4-Series Convertible Gives Us Our First Topless Look

Don’t expect a proper sports car like the BMW Z4, however.