Cadillac Offers $5,000 Off An Escalade To Tackle New Lincoln Navigator

Cadillac is targeting Lincoln customers with its latest offer on the Escalade, as the new Navigator starts to roll out nationwide.

Any customer that will trade in a 1999 or newer Lincoln model will get a $5000 discount on a Cadillac Escalade, according to Bloomberg which confirmed the offer with GM.

This marks the beginning of an aggressive strategy for Cadillac which understandably wants to defend its dominant luxury SUV against the all-new Lincoln Navigator. Ford is also launching the new Expedition, which is also expected to steal some of the market share GM enjoys in the segment.

Lincoln’s new Navigator starts at $73,250 (including shipping) and comes packed with 75 new features, including WiFi hotspot and clever assist and packaging systems. The 2018 Cadillac Escalade starts at $75,290 (including shipping) and the $5,000 incentive can be grouped with several other deals the company is currently offering to either a purchase or a lease.

Ford’s desire to steal market share from GM in the really profitable full-size SUV segment isn’t a secret. “The profit pool is enormous for these large, body-on-frame SUVs,” Bob Shanks, Ford’s CFO, said earlier this year. “Right now, General Motors gets a disproportionate share of that. We can do better.”



    Why buy Escalade or Navigator, when you can buy GLS ir worst case, not mentioned Toyota or Nissan?

  • Six_Tymes

    it would be good to see a head 2 head from motor trend… hint hint

    • indic8r

      No doubt we’ll see that coming. Hopefully sooner rather than later.

  • rover10

    It speaks volumes what Cadillac really thinks of its Escalade?

  • indic8r

    Someone’s getting nervous about the competition….

    • disqus_WJtzm28wRb

      Yeah, cuz ford never uses incentives 🙄

      How many decades did it take them to update the expedition/navigator again?

  • Craig

    When you trade in something? That just means they give you less for your trade-in. You won’t actually be ‘saving’ $5,000 off. I’ve seen this before – as I’m sure most of you have.

  • TrevP

    They didn’t even update the mirrors on the black interior photo. SMH

  • Sold my Navigator. Looked at Escalade. Said no to 13 mpg. Bought XC90 T6 instead.

  • Navy P. Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    I would still buy the Navigator.