All-New Audi A8 Is A Technological Tour de Force But Lacks The ‘Wow’ Factor

While the 2018 Audi A8 might very well be the most technologically advanced car in its segment, this doesn’t necessarily make it the best.

According to Carbuyer’s review, the all-new A8 is a technological tour de force, and you certainly won’t be disappointed with its interior quality or overall comfort, both on the road as well as inside. However, while it does rival the S-Class when it comes to offering a remarkably smooth ride, you could argue that the Audi doesn’t actually look as distinctive as the Mercedes.

Surprisingly, this issue doesn’t go away once you’ve sat behind the wheel, and it’s because of all the tech – which, for example, can force you to take your eyes off the road since there’s no rotary dial anymore for the infotainment system.

The review adds that technology doesn’t equal luxury, and that while you can’t really fault the A8 for anything else, its clinical interior and unassuming exterior get in the way of it nailing the top spot in the executive saloon segment.


  • AxlRock

    The touchscreen center console maybe sleek but it’s a distraction and will constantly need to be wiped to remove fingerprints.

    • salamOOn

      thats main deal breaker…. its too bad that they are putting it into porsches as well…..

      • And URUS now…I don’t get how VW group king or ergonomics allowed this.

    • D83

      But you know, the merit of the touchscreen is to make (dashboard) layout more flexible, and somehow to make the center dash more “clean”.

  • Christian Wimmer

    In terms of design I think the new A8 is actually quite handsome and elegant. Groundbreaking design? No, but evolving and understated. Beautiful and elegant.

    The cockpit is stunning. I saw the new A8 a few weeks ago when I stopped at a gas station to fuel up. It looked great, and the interior was amazing.

  • Dennis James

    A bunch of childish chromed lines everywhere you look. No thanks, please go back to the drawing board and design a proper 2018-worthy car, this time by grown-up designers ! Where are the Italian design firms when you need them ?

    • donald seymour


  • GTR nismo

    Happy new year ?

  • sidewaysspin

    Mercedes look like tacky spaceships, while this Audi looks proper and is probably built to a higher standard.

    • donald seymour

      I totally disagree. I actually feel quite the opposite.

      • Mynameis Taylor

        I agree with you. The Merc is a very elegant design

    • tacky inside maybe. But Audi’s A8 used to be simple and elegant inside. This dash makes the Sclass dash look way more elegant.

    • bd

      Both are underwhelming design-wise.

    • Bo Hanan

      Never buy, always lease an Audi. If you do buy- Audi will always be the car you own until the warranty expires. And I think Mercs are more organic and elegant looking.

  • BlackPegasus

    The all new A7 is the flagship in my view. It has the interior and technology of the A8 but the exterior of a stunning 4dr coupe.

  • TheBelltower

    The best A8/S8 was the D3 from around 2007. Especially the one with the V10 Lamborghini engine. Aside from the R cars, the latest Audis are vehicular anesthesia.

    • enthusia

      i used to think audi was the pinnacle of automotive design, but they’ve been churning out anonymous boxes since 2009. even the RS cars do nothing for me.

      • TheBelltower

        Exactly. The current generation of Audis leave me cold and uninterested. Plastic portholes and fake exhaust tips are tacky design boogers that entry-level automakers can get away with, but Audi should have stayed away from.

  • ediotsavant

    People criticize Lexus for their grille, but this new front rendition by Audi is worse. Audi needs to bring back the one from the last gen. This one looks like the designers had no idea.

    • enthusia

      i’d like to see them do something entirely different. new grill, new lights, new interior, a new design language.

  • Craig

    It still looks like an electric razor.

  • Kagan

    I remember when Audi top management thank youed bmw for the bangle 7 series when it got presented. Who should thank Audi now, Kia or Hyundai!

  • Nordschleife

    This vehicle is so heavy handed in its appearance. It reminds me truck because it’s drawn so angular and hard.

  • Ary Wisesa

    Ummm… I usually like Audi design. The 2nd Gen A8 is the best for me. The Prologue’s grille concept looked promising, but peculiarly executed in the A8. Not the best angle of it. But I like the rest of body design, especially the rear lights, which are fresh and conveys the hi-tech looks.

  • Autoexperte

    VW defeat device inside

  • Autoexperte

    with buying this car you finance the pension of Martin Winterkorn of 3100 Euro per day or Christine Hohmann-Dennhardt severence pay of 13 Mio after one year in the company and the stupidest thing about it the Mercedes-Benz, Lexus or BMW are better

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