New Audi A8 Becomes A Tad Sportier With Fresh Optional Bits

While Audi enthusiasts continue to wait for the new S8 to arrive, the Ingolstadt-based car manufacturer has launched a new exterior sport package for their flagship saloon.

Priced at €1,950 ($2,294) on the A8 50 TDI and available across Europe from the end of January 2018, it adds an aluminum clip to the grille, and clear contours around the air inlets, which also get honeycomb grilles and vertical struts.

Slightly wider side sills and a tweaked rear bumper with a rhombus-grille insert and contrasting diffuser are also available, as is an aluminum strip on the body’s lower edging.

The seats have been revised as well, with what the automaker calls “optically integrated headrests” that feature electric height adjustment, in addition to the pneumatic seat and backrest side bolster adjustment. The latter are said to be approximately 15mm (0.6in) more deeply contoured than before.

Customers that just need to have these seats, which are compatible with all engine versions and both wheelbase lengths, will have to pay €4,520 ($5,318) for them, although before signing their name on the dotted line, they will also have to choose from five basic colors for the interior.


  • Adi

    Ugh… That front bumper is a mess.



    at least a s line exterior vibes

  • donald seymour

    You can’t polish a turd and call it a diamond.

  • GobbleUp

    Once a great looking sedan, this thing is so boring now. Makes Oldsmobile look fresh.

    • BlackPegasus

      Not Oldsmobile…. lol
      Ouch 🤣

    • SteersUright

      True, the A8 was once THE most beautiful and elegant sedan on the road. Now its a larger Passat with a nicer interior.

  • BlackPegasus

    The sexy all-new A7 is Audi’s true flagship (imo).
    This thing just looks meh 🙄

    • SteersUright

      Yup, outside of a few models (A7, R8), Audi design has become too sedate. Look at just how dull their RS models look, you can barely tell them apart from the S model in any meaningful way. Their SUV’s and sedan designs exhibit about as much emotion as a math problem.

  • Karl

    That C pillar is not doing this car any favors.. Missed opportunity Audi.

  • SteersUright

    Audi exterior design went from simple and stunning forms to rather appliance like and boring. The VW-esque grille is especially bad as is the foglight surround, front bumper, and headlights that could’ve been borrowed from any other vehicle of any brand. Then again, bland seems to sell as I keep reading Audi is doing phenomenal.

  • nauticalone

    As others here have said; the A8 once so beautiful, now just doesn’t evoke nearly the emotion as it used to.
    The S-Class does so much more – but I really do not like MB’s traffic signal style gear selector!
    My personal choice in this class is definitely the BMW 7 Series.

This Mercedes Driver In New Jersey Parked On Top Of A Toyota

According to the Maywood Police Department, the Merc driver pressed the gas pedal instead of the brake.

Strange Rover: Honda Element Owner Loves British Luxury SUV’s… Badges

This boxy Honda SUV gets some original logos, funny-looking dual exhausts – and that’s all.

Today’s AI Quiz: Do Robot Dogs Dream Of Hauling Box Trucks?

Apparently, Boston Dynamics’ SpotMini robots are looking to steal jobs from sled dogs too.

Dodge Challenger Gets Acquainted With The Liberty Walk Ethos

Wide body kits are Liberty Walk’s specialty, and this one seems to suit the Challenged just fine.

Fancy A “Cheap” Rolls-Royce? This Phantom Drophead Coupe Might Be The One

The highest bid for this one-owner Phantom Drophead Coupe currently sits at under $100k.

Ask Us Anything About The 2018 Lexus RC F 10th Anniversary Edition

Lexus has handed over the keys to a 2018 RC F – so what would you like to know about it?.

We’d Love To See Tesla’s “Blade Runner” Pickup Look Like This

The Tesla pickup will offer seating for six people and a maximum range of up to 500 miles.

2020 Mercedes GLS Vs. 2019 BMW X7: Which Side Are You On?

Mercedes’ answer to the first-ever BMW X7 is a completely redesigned version of its GLS luxury SUV.

Ford Fiesta Drives Through Red Light, Stops Into Pickup Truck

After missing a Jeep, the Fiesta collided with a pickup truck, though luckily no one was injured.

Rolls-Royce Phantom Takes A Ride To The Dark Wald Side

Wald International has given the latest Phantom a Black Bison body kit and 24-inch wheels.