New Audi A8 Becomes A Tad Sportier With Fresh Optional Bits

While Audi enthusiasts continue to wait for the new S8 to arrive, the Ingolstadt-based car manufacturer has launched a new exterior sport package for their flagship saloon.

Priced at €1,950 ($2,294) on the A8 50 TDI and available across Europe from the end of January 2018, it adds an aluminum clip to the grille, and clear contours around the air inlets, which also get honeycomb grilles and vertical struts.

Slightly wider side sills and a tweaked rear bumper with a rhombus-grille insert and contrasting diffuser are also available, as is an aluminum strip on the body’s lower edging.

The seats have been revised as well, with what the automaker calls “optically integrated headrests” that feature electric height adjustment, in addition to the pneumatic seat and backrest side bolster adjustment. The latter are said to be approximately 15mm (0.6in) more deeply contoured than before.

Customers that just need to have these seats, which are compatible with all engine versions and both wheelbase lengths, will have to pay €4,520 ($5,318) for them, although before signing their name on the dotted line, they will also have to choose from five basic colors for the interior.


  • Adi

    Ugh… That front bumper is a mess.



    at least a s line exterior vibes

  • donald seymour

    You can’t polish a turd and call it a diamond.

  • GobbleUp

    Once a great looking sedan, this thing is so boring now. Makes Oldsmobile look fresh.

    • BlackPegasus

      Not Oldsmobile…. lol
      Ouch 🤣

    • SteersUright

      True, the A8 was once THE most beautiful and elegant sedan on the road. Now its a larger Passat with a nicer interior.

  • BlackPegasus

    The sexy all-new A7 is Audi’s true flagship (imo).
    This thing just looks meh 🙄

    • SteersUright

      Yup, outside of a few models (A7, R8), Audi design has become too sedate. Look at just how dull their RS models look, you can barely tell them apart from the S model in any meaningful way. Their SUV’s and sedan designs exhibit about as much emotion as a math problem.

  • Karl

    That C pillar is not doing this car any favors.. Missed opportunity Audi.

  • SteersUright

    Audi exterior design went from simple and stunning forms to rather appliance like and boring. The VW-esque grille is especially bad as is the foglight surround, front bumper, and headlights that could’ve been borrowed from any other vehicle of any brand. Then again, bland seems to sell as I keep reading Audi is doing phenomenal.

  • nauticalone

    As others here have said; the A8 once so beautiful, now just doesn’t evoke nearly the emotion as it used to.
    The S-Class does so much more – but I really do not like MB’s traffic signal style gear selector!
    My personal choice in this class is definitely the BMW 7 Series.

All-New Ford Puma Small Crossover Teased Ahead Of June 26 Premiere

The 2020 Puma will slot between the EcoSport and Kuga and will be made in Romania.

Mini Shows 2020 John Cooper Works GP At The Nurburgring

The Mini John Cooper Works GP will have over 300 hp and rival the Honda Civic Type R.

Koenigsegg Could Compete In New Le Mans Hypercar Class

Aston Martin, Toyota, and Scuderia Cameron Glickenhaus have already committed to the new endurance class.

2020 Audi SQ8 Launches With 4.0-Liter Twin-Turbo Diesel V8

The Audi SQ8 will be offered with a petrol powertrain at a later date.

Audi Q8 Driver Failed To Keep Her Eyes On The Road And Hands Upon The Wheel

The driver of this luxury SUV quickly regretted looking somewhere in the passenger compartment instead of straight ahead…

800 HP Audi Quattro Hillclimb Racer Does A 10.5 Quarter Mile – On Medium Boost

This Frankencar is actually part Audi 80 and part Quattro and is powered by a highly tuned TT RS five-pot.

The LaFerrari Is Six Years Old, But It Will Still Blow Your Mind

Easily the most revered of the Holy Trinity of hypercars, this LaFerrari is no garage queen yet maintained in immaculate condition.

VW Amarok 3.0 V6 TDI Gets 47 HP Power Bump Thanks To ABT

The German tuner has also upgraded lesser versions of VW’s pickup truck, but left the exterior well alone.

Liberty Walk Does A… Toyota Prius? Well, Why Not?

Toyota’s best-selling hybrid is maybe the last car you’d consider tuning – and yet, here it is.

2020 Ford Explorer Is Competent, Modern And “Green” – And It’ll Do Off-Road, Too

Watch the hybrid Explorer being put to the test here, both on- and off-road.