New Audi A8 Becomes A Tad Sportier With Fresh Optional Bits

While Audi enthusiasts continue to wait for the new S8 to arrive, the Ingolstadt-based car manufacturer has launched a new exterior sport package for their flagship saloon.

Priced at €1,950 ($2,294) on the A8 50 TDI and available across Europe from the end of January 2018, it adds an aluminum clip to the grille, and clear contours around the air inlets, which also get honeycomb grilles and vertical struts.

Slightly wider side sills and a tweaked rear bumper with a rhombus-grille insert and contrasting diffuser are also available, as is an aluminum strip on the body’s lower edging.

The seats have been revised as well, with what the automaker calls “optically integrated headrests” that feature electric height adjustment, in addition to the pneumatic seat and backrest side bolster adjustment. The latter are said to be approximately 15mm (0.6in) more deeply contoured than before.

Customers that just need to have these seats, which are compatible with all engine versions and both wheelbase lengths, will have to pay €4,520 ($5,318) for them, although before signing their name on the dotted line, they will also have to choose from five basic colors for the interior.


  • Adi

    Ugh… That front bumper is a mess.



    at least a s line exterior vibes

  • donald seymour

    You can’t polish a turd and call it a diamond.

  • GobbleUp

    Once a great looking sedan, this thing is so boring now. Makes Oldsmobile look fresh.

    • BlackPegasus

      Not Oldsmobile…. lol
      Ouch 🤣

    • SteersUright

      True, the A8 was once THE most beautiful and elegant sedan on the road. Now its a larger Passat with a nicer interior.

  • BlackPegasus

    The sexy all-new A7 is Audi’s true flagship (imo).
    This thing just looks meh 🙄

    • SteersUright

      Yup, outside of a few models (A7, R8), Audi design has become too sedate. Look at just how dull their RS models look, you can barely tell them apart from the S model in any meaningful way. Their SUV’s and sedan designs exhibit about as much emotion as a math problem.

  • Karl

    That C pillar is not doing this car any favors.. Missed opportunity Audi.

  • SteersUright

    Audi exterior design went from simple and stunning forms to rather appliance like and boring. The VW-esque grille is especially bad as is the foglight surround, front bumper, and headlights that could’ve been borrowed from any other vehicle of any brand. Then again, bland seems to sell as I keep reading Audi is doing phenomenal.

  • nauticalone

    As others here have said; the A8 once so beautiful, now just doesn’t evoke nearly the emotion as it used to.
    The S-Class does so much more – but I really do not like MB’s traffic signal style gear selector!
    My personal choice in this class is definitely the BMW 7 Series.

BMW i Andretti Motorsport Unveils New iFE.20 Formula E Racer

The new electric racer comes complete with a distinct livery and some changes in its energy management software and rear-end structure.

U-Turn Goes Horribly Wrong As Driver Crashes Straight Into Lamp Post

For whatever reason, what should have been a simple U-turn ended up in a – thankfully not serious – accident.

Ford Ranger Reports For Duty As A Cost-Effective Army Vehicle

British engineering firm Ricardo has revealed a military-spec version of the Ranger in collaboration with Polaris Government and Defense .

McLaren Senna Sets Lap Record At Virginia International Raceway, Easily Eclipsing A 911 GT2 RS

The Senna lapped VIR a full 2.9 seconds faster than a Porsche 911 GT2 RS, a blistering fast machine in its own right.

Porsche Taycan Turbo S Outperforms Model S P100D In German Test, Tesla Fans Are Not Happy

The two EVs dueled in the wet and the Porsche came out on top, but since the tests were conducted by a German publication, many claim they were rigged.

Ford Is Making Connected Car Tech Free For Owners

Owners will no longer have to pay to remotely start and unlock their vehicle.

Here’s How TV Shows And Films Get Their Hands On Classic Cars

A company in Georgia connects hundreds of owners to studios that want their car.

Hyundai To Invest $35 Billion In New Auto Technologies By 2025

The South Korean government wants Hyundai to sell Level 4 autonomous vehicles by 2024.

Skoda EV Mule Hits The Nurburgring, Will Be A Production Version Of The Vision iV Concept

The upcoming model will effectively be Skoda’s take on the Volkswagen ID.4.

$120,350 A8 L 60 TFSI e quattro Is Audi’s First Electrified Flagship

The 2020 Audi A8 plug-in hybrid offers an EV range of 28.6 miles and 443 HP of combined output.