New Audi A8 Becomes A Tad Sportier With Fresh Optional Bits

While Audi enthusiasts continue to wait for the new S8 to arrive, the Ingolstadt-based car manufacturer has launched a new exterior sport package for their flagship saloon.

Priced at €1,950 ($2,294) on the A8 50 TDI and available across Europe from the end of January 2018, it adds an aluminum clip to the grille, and clear contours around the air inlets, which also get honeycomb grilles and vertical struts.

Slightly wider side sills and a tweaked rear bumper with a rhombus-grille insert and contrasting diffuser are also available, as is an aluminum strip on the body’s lower edging.

The seats have been revised as well, with what the automaker calls “optically integrated headrests” that feature electric height adjustment, in addition to the pneumatic seat and backrest side bolster adjustment. The latter are said to be approximately 15mm (0.6in) more deeply contoured than before.

Customers that just need to have these seats, which are compatible with all engine versions and both wheelbase lengths, will have to pay €4,520 ($5,318) for them, although before signing their name on the dotted line, they will also have to choose from five basic colors for the interior.


  • Adi

    Ugh… That front bumper is a mess.



    at least a s line exterior vibes

  • donald seymour

    You can’t polish a turd and call it a diamond.

  • GobbleUp

    Once a great looking sedan, this thing is so boring now. Makes Oldsmobile look fresh.

    • BlackPegasus

      Not Oldsmobile…. lol
      Ouch 🤣

    • SteersUright

      True, the A8 was once THE most beautiful and elegant sedan on the road. Now its a larger Passat with a nicer interior.

  • BlackPegasus

    The sexy all-new A7 is Audi’s true flagship (imo).
    This thing just looks meh 🙄

    • SteersUright

      Yup, outside of a few models (A7, R8), Audi design has become too sedate. Look at just how dull their RS models look, you can barely tell them apart from the S model in any meaningful way. Their SUV’s and sedan designs exhibit about as much emotion as a math problem.

  • Karl

    That C pillar is not doing this car any favors.. Missed opportunity Audi.

  • SteersUright

    Audi exterior design went from simple and stunning forms to rather appliance like and boring. The VW-esque grille is especially bad as is the foglight surround, front bumper, and headlights that could’ve been borrowed from any other vehicle of any brand. Then again, bland seems to sell as I keep reading Audi is doing phenomenal.

  • nauticalone

    As others here have said; the A8 once so beautiful, now just doesn’t evoke nearly the emotion as it used to.
    The S-Class does so much more – but I really do not like MB’s traffic signal style gear selector!
    My personal choice in this class is definitely the BMW 7 Series.

Rolls-Royce Can’t Keep Up With Demand For The Cullinan

The Rolls-Royce Cullinan is attracting new customers, as well as more female buyers to the brand.

2019 Audi Q8 Now Available With Two More Engine Options

Audi is adding one petrol and one diesel mild-hybrid powertrain in the Q8’s range in Europe.

Toyota Reveals New Hiace Van Range In Philippines

Toyota’s new Hiace will be available in emerging markets but not the US, Europe or Japan.

Mercedes S-Class By Hofele Is A Unique Maybach Wannabe

The Ultimate S, as Hofele calls this Mercedes-Benz S-Class, is a one-off project.

Red Bull Racing Takes No Chances With Official 2019 F1 Livery

The look of the all-new RB15 is nearly identical to that of last year’s race car.

Life-Size LEGO VW T2 Bulli Camper Unveiled With Pop-Up Roof

The new LEGO VW T2 will be on display at the F.RE.E Leisure and Travel Fair in Munich.

Alfa Romeo Debuts 2019 F1 Livery With Giulia And Stelvio Branding

The car features both traditional Sauber white and blue colors as well as Alfa’s iconic red.

McLaren’s U.S. Sales Could Be Crippled By Other Markets’ Demand

If China and Europe bounce back, then McLaren may be forced to cut its yearly U.S. allocation.

Nissan X OPUS Concept Camper Is Powered By Recycled Leaf Batteries

The concept camper uses a battery pack with lithium-ion cells that can be recharged in just 1 hour.

2019 SsangYong Korando Previewed In Korea Ahead Of Geneva Debut

The fourth-gen Korando combines a Rexton-inspired exterior with a digitized interior.