Chevrolet Lets Detroit Auto Show Goers Experience Cars In 4D Virtual Reality

Kia isn’t the only automaker bringing a 4D experience to the North American International Auto Show as Chevrolet has unveiled a new virtual reality display which gives attendees a behind-the-scenes look at how the company tests its vehicles.

Dubbed the Chevrolet Virtual Dynamics Lab, the experience puts users in the front passenger seat of various vehicles while they are being tested on different surfaces including gravel roads and a rock climbing course. The virtual reality headsets provide users with a 360-degree view of their surroundings and the experience apparently features the Equinox and Colorado ZR2.

Speaking of testing, Chevrolet says the 2019 Silverado will be subjected to at least seven million miles (11.2 million km) of testing and validation before the company ever delivers the first truck. Chevrolet also noted they have test chambers which are capable of simulating extreme environments including temperatures from -40° to 130° Fahrenheit as well as wind speeds ranging from 0 to 100 mph (0-161 km/h).

According to GM North America president Alan Batey, “Chevrolet is committed to delivering high-quality, durable vehicles able to withstand some of the harshest weather conditions and most unique driving situations people encounter today.” He went to say this will be shown to visitors by immersing them in their “rigorous testing processes” so they “better understand the capability built into our lineup of vehicles.”


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    I would really like those chairs to build the perfect setup for a racing simulator. Ah, but the costs will probably kill any hopes of doing that.

  • brn

    What is this forth dimension that you continue to speak of?

    • Status

      Again, it’s a mathematicians theoretical play-thing whereupon a 4th dimension may be represented as 4th physical (spatial) dimension at right angles to those of our 3rd dimensional universe. Time (as a linear + or – value) is often substituted for the 4th dimension.

      The 4th dimension is:

      Great for a mathematicians analytical and theoretical study of geometry.

      A difficult and imprecise understanding of spatiality to the lay-person who has only ever know our 3rd dimension.

      A term that becomes bastardized by the esoteric and new-age realm of bullshit spirituality for the purpose of being deliberately obscurant.

      A boom of buzzwords for marketers to make something old (motion chairs and VR) sound new and cutting edge.

      • brn

        I set them up. You knock ’em down. We’re quite a team.

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