SEAT Integrates Shazam In Its Cars, Launches XMOBA Branch To Look Into Future Tech

SEAT drivers will soon be able to identify their favorite songs straight from the infotainment system of their rides thanks to the Shazam application

Available from April this year on vehicles equipped with the SEAT DriveApp for Android Auto, the addition of the feature was announced during the Mobile World Congress in Barcelona by the brand’s chief, Luca de Meo.

“For all music lovers, being able to identify songs is going to be at their fingertips. Integrating Shazam will enable us to continue making progress in our goal of delivering maximum safety for our customers and achieving zero road accidents”, said de Meo.

The VW Group-owned brand has also created a new company, called XMOBA. Its goal will be “identifying, testing, marketing, and investing in projects that contribute to promoting solutions that improve future mobility”, according to the official press release.

XMOBA, which joins the recently launched CUPRA performance brand, will work independently from SEAT, offer solutions to current and future mobility challenges and implement pilot projects.

Its activity debuts with two initiatives: the ‘justmoove’ project, a platform that integrates different services to reserve and pay for parking, tolls, and refueling, among others, and assuming ownership of the Respiro ride sharing company.

SEAT’s presence at the exhibition in Barcelona underlines their involvement in 5G technology as well. The automaker will participate in the project by creating a prototype that will be tested next year in the city.

Finally, the Leon Cristobol Concept, described as “the safest vehicle in the history” of SEAT, is on display at the Mobile World Congress, too, along with the Connected Experience 2.0. The latter is a simulator with a 360-degree view of the future digitization currently in development by SEAT.

Gadget enthusiasts can visit the event until March 1 to check out the latest technologies and innovations.

more photos...
  • Christian

    STOOOOOOOOOOOOOOOOPPPPPPPPPPPPPPPPPPPPPPPP

    A new Hyundai Kona with an Elon Musk heart 🙂 https://uploads.disquscdn.com/images/65c8157c8d54c9a42772d4900864702f8c53b0da0691a2319ae9fbf0d8812d59.jpg

    • LWOAP

      You mean electric which is going to compete directly with the Model X.

  • Miknik

    Its goal will be “identifying, testing, marketing, and investing in projects that contribute to promoting solutions that improve future mobility”, according to the official press release

    Rarely ever has there been more PR bullshit packed into one sentence.

    That said, using the Shazam App while driving (by opening another App before) certainly contributes to zero accidents….

  • Przemix

    You can see Android Auto interface on the article’s main photo.

  • alexxx

    Shazam….one of the best apps out there….
    Well done Seat

New Ram 1500 EcoDiesel Reportedly Coming Later This Year

The upcoming Ram 1500 EcoDiesel should have a 3.0-liter V6 that produces 260 hp and 442 lb-ft of torque.

Mercedes SUV Boss On Producing The Maybach Ultimate Luxury Concept: “Why Not?”

The Ultimate Luxury Concept won’t hit assembly in the near future, but in the long run, who knows?.

Behold The Glory Of A Corvette Disguised As A Cadillac Disguised As Multiple Chevrolets

The Russian nesting doll of vehicle has a Buy It Now price of $139,995.

Texas Police Troll Bad Parking Job With A Lesson In Staying Between The Lines

The Southlake Police Department suggested a driver practice staying in the lines while coloring, because they can’t do it while parking.

Smart’s Future In America To Be Decided By This Summer

Smart’s future has been secured thanks to a joint venture with Geely, but it will be forced to pull out of the US?.

SVE Builds A Modern, Canyon-Based GMC Syclone With 455 HP

The new Syclone is built by Speciality Vehicle Engineering and costs $39,995 on top of the donor car.

Jeep JT Scrambler Is Fully Functional, Brings Retro Style To Gladiator

The JT Scrambler Concept is based on the Gladiator Rubicon, to which it adds a number of Mopar parts.

2020 Porsche 718 Cayman GT4 Looks Right At Home At The Green Hell

The second-gen Cayman GT4 will feature a 911 GT3-sourced naturally aspirated flat-six.

This BMW E61 5-Series Touring Has A V8 And A Six-Speed Manual

The N62 V8 of this BMW 5-Series Touring can be fettled to over 520 hp.

Hellcat-Powered Mazda MX-5 Miata Is A Tale Of Torque And Haze

Behold, the 707 hp 6.2-liter supercharged V8-powered MX-5 Miata tire devourer.