SEAT Integrates Shazam In Its Cars, Launches XMOBA Branch To Look Into Future Tech

SEAT drivers will soon be able to identify their favorite songs straight from the infotainment system of their rides thanks to the Shazam application

Available from April this year on vehicles equipped with the SEAT DriveApp for Android Auto, the addition of the feature was announced during the Mobile World Congress in Barcelona by the brand’s chief, Luca de Meo.

“For all music lovers, being able to identify songs is going to be at their fingertips. Integrating Shazam will enable us to continue making progress in our goal of delivering maximum safety for our customers and achieving zero road accidents”, said de Meo.

The VW Group-owned brand has also created a new company, called XMOBA. Its goal will be “identifying, testing, marketing, and investing in projects that contribute to promoting solutions that improve future mobility”, according to the official press release.

XMOBA, which joins the recently launched CUPRA performance brand, will work independently from SEAT, offer solutions to current and future mobility challenges and implement pilot projects.

Its activity debuts with two initiatives: the ‘justmoove’ project, a platform that integrates different services to reserve and pay for parking, tolls, and refueling, among others, and assuming ownership of the Respiro ride sharing company.

SEAT’s presence at the exhibition in Barcelona underlines their involvement in 5G technology as well. The automaker will participate in the project by creating a prototype that will be tested next year in the city.

Finally, the Leon Cristobol Concept, described as “the safest vehicle in the history” of SEAT, is on display at the Mobile World Congress, too, along with the Connected Experience 2.0. The latter is a simulator with a 360-degree view of the future digitization currently in development by SEAT.

Gadget enthusiasts can visit the event until March 1 to check out the latest technologies and innovations.

more photos...
  • Christian


    A new Hyundai Kona with an Elon Musk heart 🙂

    • LWOAP

      You mean electric which is going to compete directly with the Model X.

  • Miknik

    Its goal will be “identifying, testing, marketing, and investing in projects that contribute to promoting solutions that improve future mobility”, according to the official press release

    Rarely ever has there been more PR bullshit packed into one sentence.

    That said, using the Shazam App while driving (by opening another App before) certainly contributes to zero accidents….

  • Przemix

    You can see Android Auto interface on the article’s main photo.

  • alexxx

    Shazam….one of the best apps out there….
    Well done Seat

Trucker Masterfully Steers Clear Of Three-Car Collision In Australia

The impact was so fierce, the engine of the silver sedan detached and flew over the barrier.

Canadian Gets A Big Assman Decal On His Pickup – And It’s NOT What You Think

It’s actually the man’s surname, but it’s listed as one of the names banned by the Saskatchewan Government Insurance.

Top 5 Things You Need To Know About The 2019 Porsche Macan

The facelifted Macan brings enhanced styling, a new infotainment system and a revised 2.0-liter turbo four.

2019 Kia Cerato/Forte Hatch Is A Good Buy – But Can It Excite You?

The all-new Kia Cerato offers good value for money and a very decent ride, so it should be enough for most.

This Man Bought A Rolls-Royce Phantom For $80K, So How Did It Turn Out?

Instead of a brand-new Lincoln Navigator, you can get a modern Rolls – if you’re brave enough.

2019 Geneva Motor Show A-To-Z Of All New Cars And Concepts

A round up of all the production and concept cars debuting at the Geneva Motor Show.

Thank God We’ll Never See An Urus-Based Pickup Truck. Right Lambo?

Lamborghini has made an SUV, but won’t build a pickup – or at least we hope so.

Mother And Kids Almost Hit By Car Braking In The Snow

This incident in Canada could have been much worse if the car hadn’t come to a stop in time.

BMW M850i Vs. Mercedes-AMG S63 Coupe Drag Race: Davai!*

The M850i and S63 Coupe go head-to-head in Russia – and their race has a clear winner.

Climb Aboard The Fully-Working, Life-Size Lego Bugatti Chiron

Powered by 2,304 tiny motors from the Lego Power Function series, the model can hit a top speed of 12 mph.