Nicki Minaj Hops Into The Mercedes A-Class For New Campaign

The 2019 A-Class won’t be offered in the US, but this hasn’t stopped Mercedes-Benz from signing American rapper Nicki Minaj to help them promote it.

Born in Trinidad and Tobago and raised in New York, the 35-year old artist makes a brief appearance in a promotional video, in the passenger seat of the compact hatchback.

Besides having Nicki Minaj on board, Mercedes-Benz has also strengthened ties with TIDAL. What’s that, you ask? It’s an entertainment platform that allows customers to stream more than 52 million songs and provides access to hundreds of playlists and 213,000 videos.

Available in more than 52 countries, TIDAL is co-owned by some big names within the music industry. Nicki Minaj is on the list, as are Beyonce, Madonna, Jay-Z, Rihanna, Kanye West, Daft Punk, Jack White, Arcade Fire, Alicia Keys, Chris Martin, Usher, Calvin Harris, Jason Aldean, Deadmau5 and J. Cole.

And while US residents won’t be able to go to their local Mercedes-Benz dealership and drive away in the new A-Class hatchback, they will get the sedan version. In Canada, on the other hand, both versions of the car will be introduced.

Meanwhile, the 2019 Mercedes-Benz A-Class is already available in several European countries. It has a £25,800 ($36,465) starting price in the United Kingdom and €30,232 ($37,388) in Germany, packing plenty of standard gear, including the dual-screen layout with two 7-inch displays, and will be shipped starting from late may.

https://www.youtube.com/watch?v=tBwhj_TDRXk&list=PLmuoo4kGcGD45bFZeppbqszJvsVsN8uJY