Many have tried, and continue to try, but there’s not a single city car on the European market that can out-sell the Fiat Panda. There’s so many of them, in fact, that the Italian automaker had little trouble in putting 365 of them together in one place, setting a new record in the process.
The feat took place at “Panda a Pandino,” the second such event for Fiat Panda owners, held at the Pandino Castle near Milan in northern Italy. The meeting started out last year as something of a joke, but quickly drew more than 200 Panda owners to the same location.
This time even more turned out, and Fiat supported the event, handing out prizes for the most exceptional Pandas present – including the oldest Panda, the Panda that came from farthest away, and the most extravagantly outfitted Panda. The automaker also used the venue to showcase the new Panda Waze edition.
When they were done, the owners proceeded along a 27-kilometer (17-mile) parade. But not before some 200 of them lined up to spell the Panda name, writ large to be seen from the sky above. The event even had a charitable angle, with proceeds going towards restructuring local recreational spaces for people with disabilities.
The Panda has, according to the manufacturer, ranked as the best-selling city car in Europe for the past 14 years running. Together with the Fiat 500, it accounts for over 29 percent market share. To date, Fiat has sold over 7.5 million Pandas, and is showing no sign of slowing down.
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