When the Boogeyman goes to sleep, he checks out his closet for Chuck Norris. Also, Chuck can hit 11 out of 10 targets with 9 bullets, play Russian roulette with a loaded gun and win – the list of jokes and memes is endless. According to Toyota, he is the man who can save the day, “a hero with all the right moves, and moves you’ve never expected”.
Now, replace Chuck’s name with that of the Tacoma pickup truck, and you’ll get the message intended to be conveyed by the Japanese automaker in their latest commercial, which is pretty much “tough as Chuck”.
Toyota says the Tacoma is not all muscle and no brain, because it’s apparently “born to outsmart the competition” and “to conquer any challenge”. And in the 1 minute long video that’s bound to go viral, the truck replaces Chuck Norris in action movies, much to the 78-year old actor’s disappointment.
The hilarious ad is definitely ‘Chuck Norris approved’, but this isn’t the Hollywood star’s first encounter with the automotive industry, as it was last spring when he was named a brand ambassador by Fiat Professional.
The 2018 Toyota Tacoma has an MSRP of $25,400 in the United States. The truck is offered in several flavors, starting with the entry-level SR and stretching all the way to the TRD Pro, with enhanced off-road ability and a base price of $41,720.
Now, you might not be Chuck Norris, so when you get pulled over you won’t let the cop off with a warning, however you can do lots of other stuff; but first, you may want to check the video right below.