Santa Gets An Upgrade In The Form Of A Dodge Challenger SRT Hellcat Redeye Sleigh

Halloween was less than a week ago, but many stores are already advertising Christmas decorations and Black Friday sales. They aren’t the only ones getting into the holiday spirit as Dodge has unveiled Santa’s new sleigh.

Introduced as part of the company’s “Big Finish” campaign, the sleigh is based on the 2019 Dodge Challenger SRT Hellcat Redeye which features a supercharged 6.2-liter V8 engine that produces 797 hp (594 kW / 808 PS) and 707 lb-ft (957 Nm) of torque. In traditional form, the car can rocket from 0-60 mph (0-96 km/h) in 3.4 seconds before hitting a top speed of 203 mph (326 km/h).

The ad is appropriately called “Upgrade” and it features a rather unconventional Santa – played by former professional wrestler Bill Goldberg – looking at this old sleigh and deciding it’s time for something new. His elves get to work and create a one-off sleigh which features a chopped windscreen, an open air cabin and a side existing exhaust.

Dodge even replaced the Hellcat logo unique a unique reindeer design. That’s notable because Dodge will begin selling t-shirts featuring the holiday logo on its website. The shirts will eventually be joined by other holiday merchandise including Santa’s sweater.

While we’ve seen countless automakers give their take on Santa’s sleigh, Dodge is pretty proud of their effort and the company will “chronicle the elves’ entire process of overhauling Santa’s sleigh” beginning in December. Details are limited, but the company is describing the effort as a “social series” which will be shown on Dodge’s YouTube channel.

Besides Upgrade, FCA will begin airing an assortment of other holiday commercials featuring models such as Chrysler Pacifica and the Ram 1500. Some of the ads will have music from artists such as Gwen Stefani and OneRepublic.  The a latter’s “White Christmas” will be available to download for free on Jeep’s website.

 

more photos...
WEC’s Top Tier Class To Be Officially Named ‘Le Mans Hypercar’

Teams in the Le Mans Hypercar class have been given unlimited testing mileage for the first year.

Hyundai RM19 Midship Prototype Is A Sign Of Things To Come

Hyundai’s mid-engined sports car could arrive within three to four years.

Arizona Governor Joins Lucid Motors At Site Of Arizona Factory

The Lucid Motors factory will generate $32 billion in revenue over the next 20 years.

315 Mile Mercedes-Benz SLR McLaren Stirling Moss Desperately Needs Someone To Drive It

This Mercedes-Benz SLR McLaren Stirling Moss has a cool $2.55 million asking price.

Porsche Exclusive Creates Subtle Cayenne Turbo S E-Hybrid Coupe

The Porsche Cayenne Coupe in question looks subtle with its Quarzite Gray Metallic paint.

This Guy 3D-Printed His Own Tesla Cybertruck Scale Model And You Can Too

All it takes is 15 hours of work and plenty of patience, but the final result is impressive.

FCA-UAW Contract Reveals Durango Hybrid, Ram TRX Launch Date And Lots Of New Jeeps

The contract also calls for fresh models based on the Jeep Cherokee’s platform.

Buick Regal’s Demise Tipped To Kill Australia’s Holden Commodore Too

Holden has sold just 5,400 Commodores this year, which is a far cry from its illustrious past.

VW Teases Nivus Crossover Coupe For South America, Will Eventually Come To Europe

The model promises to be one of the first mainstream crossover coupes.

2021 Toyota Sienna Grows In Size As It Prepares To Battle The Chrysler Pacifica

Toyota isn’t giving up on the minivan as an all-new Sienna has been spotted in Michigan.