Santa Gets An Upgrade In The Form Of A Dodge Challenger SRT Hellcat Redeye Sleigh

Halloween was less than a week ago, but many stores are already advertising Christmas decorations and Black Friday sales. They aren’t the only ones getting into the holiday spirit as Dodge has unveiled Santa’s new sleigh.

Introduced as part of the company’s “Big Finish” campaign, the sleigh is based on the 2019 Dodge Challenger SRT Hellcat Redeye which features a supercharged 6.2-liter V8 engine that produces 797 hp (594 kW / 808 PS) and 707 lb-ft (957 Nm) of torque. In traditional form, the car can rocket from 0-60 mph (0-96 km/h) in 3.4 seconds before hitting a top speed of 203 mph (326 km/h).

The ad is appropriately called “Upgrade” and it features a rather unconventional Santa – played by former professional wrestler Bill Goldberg – looking at this old sleigh and deciding it’s time for something new. His elves get to work and create a one-off sleigh which features a chopped windscreen, an open air cabin and a side existing exhaust.

Dodge even replaced the Hellcat logo unique a unique reindeer design. That’s notable because Dodge will begin selling t-shirts featuring the holiday logo on its website. The shirts will eventually be joined by other holiday merchandise including Santa’s sweater.

While we’ve seen countless automakers give their take on Santa’s sleigh, Dodge is pretty proud of their effort and the company will “chronicle the elves’ entire process of overhauling Santa’s sleigh” beginning in December. Details are limited, but the company is describing the effort as a “social series” which will be shown on Dodge’s YouTube channel.

Besides Upgrade, FCA will begin airing an assortment of other holiday commercials featuring models such as Chrysler Pacifica and the Ram 1500. Some of the ads will have music from artists such as Gwen Stefani and OneRepublic.  The a latter’s “White Christmas” will be available to download for free on Jeep’s website.

 

more photos...
  • Mr. EP9

    He’s going to bring crate engines and other performance goodies to all the good petrolheads out there. The bad ones get a visit from the Krampus and it usually involves numerous mechanical issues, carbon build up and a CVT transmission.

    • Six_Tymes

      lmao!

  • Jp

    All of the sudden I’m interested in both Santa’s car and Santa himself 😜😜

    • Mr. EP9

      Mrs. Claus would object to the last bit.

  • ELVES WITH TATS, CHARMING.

  • Six_Tymes

    At least Dodge still knows how to have fun, unlike a lot of companies nowadays

  • john1168

    I think Santa would be pleased:) Pretty cool.

  • Jason Panamera

    The best thing I have seen so far.

  • Alban Panxhi

    is this a hint of a convertible challenger
    please make a convertible challenger
    all i want for christmas :):):);)

  • So Santa must have big petrol bills.

    • Ary Wisesa

      You’re right! Spot on. 😀

  • eb110americana

    Shouldn’t that be “797 RP” (Reindeer Power)?

    Also, how do you put the power down in a flying sleigh?

  • Paul

    I’m jealous, it’s a pretty cool ride. Santa should be pleased.

Semi Truck Sees All Hell Breaking Loose On Slippery Highway Overpass

The incident involved a Freightliner semi truck, a 2006 Dodge pickup and a 2007 Crown Vic.

LEGO Rights Historical Wrong, Builds 1967 Ford Mustang GT Creator Set

The stunning 1,471-piece 1960s Ford Mustang set from Lego Creator will set you back $149.99.

Consumer Reports’ Names Its 10 Top Cars For 2019 – And There’s Only One American Model

Winners were selected based on CR’s track tests and safety evaluations, as well as reliability and owner satisfaction.

Artisan Spirits Gives The World The Lexus LC F We So Desperately Want

Artisan’s Lexus LC500 will make you want to move to Japan.

2020 Chevrolet Corvette C8 Convoy Braves The Elements During California Testing

Bad weather didn’t stop the mid-engine Corvettes from testing alongside a C7 Vette and Porsche 911.

Audi Opens Order Books For Twin-Turbo 444HP RS5 Sportback In Europe

Five-door coupe version of the Audi RS5 will arrive in dealers in mid-2019.

Porsche Taycan Sport Turismo Adds A Dash Of Practicality And Style

All-electric Porsches are coming and the Taycan Sport Turismo might be the best-looking of the bunch.

Production 2020 Audi e-tron Sportback Looks Less Futuristic Than Concept

The Sportback is expected to use the same all-electric 402 HP powertrain as the regular e-tron.

Dove Grey McLaren 600LT Spider By MSO Coming To Geneva

McLaren will bring this one-off 600LT Spider to this year’s Geneva Motor Show in March.

Discover How Active Aerodynamics Define The New Porsche 911

The new Porsche 911 is packed with innovative technologies, including a Wet Mode.