New Lincoln Nautilus Gets Its Matthew McConaughey Commercial

Every time Lincoln launches a new car it means Matthew McConaughey gets contemplative and philosophical in the commercial for said vehicle.

The ad campaign for the 2019 Nautilus midsize crossover naturally features the actor who shows a new facet of his personality: that of a trick-shot pool artist. Titled “Ultimate Control,” the commercial uses billiards and trick shots to illustrate technologies offered by the Lincoln Co-Pilot360, the standard driver-assist package that bundles features previously available only as separate options.

Said features are not that easy to illustrate so the team behind the campaign thought about making an analogy between the 2019 Nautilus’ technologies and billiards. In the metaphorical spot, the pool table is the road, the cue ball is the 2019 Nautilus, and the 8-ball is an obstacle the Lincoln manages to avoid.

As Matthew McConaughey hits the cue ball, it swerves smoothly behind the 8-ball, then makes a steady left before gliding back to its original path. A voice in the background is heard saying “I’ve never seen that before,” causing McConaughey to have a flashback of his drive in the Lincoln Nautilus, more specifically the moment it managed to evade an unseen obstacle in the roadway before returning to its original path.

While the McConaughey commercial will air on TV, a second spot titled “Control on Cue” will continue the campaign on social media. The video features trick-shot pool artist Steve Markle showing a variety of shots that illustrate the technologies of the Lincoln Co-Pilot360 package. Chances are you’ll find the second video much more entertaining than the TV ad.

  • Ben

    …wut?

  • Blade t

    First I’ve heard of the Nautilus. .

  • JW

    Looks like new MKX? Maybe it replaces the butt ugly MKT?

    • MarketAndChurch

      It is the mkx, it competes with the Lexus RX, while the mkt replacement is the the new Aviator.

  • Momogg

    I like it. Congrats Lincoln!

  • Momogg

    Agree, that guy is very good.

  • You gotta bump those numbers up, those are rookie numbers in this racket. I, myself, jerk off three times a day.

  • ToryBluePower

    Haters will spew…but they’d love him if it was their brand…GO LINCOLN
    12 MKS
    14 Nav

  • David Gust

    If he was at MY dinner party and acted like that, e would NEVER be invited back! What a JERK!

  • GozieBoy

    Anyone attempting that shot on my billiards table will be shown the door and asked to never return. Very high probability of damaging the cloth, which for my table would cost about $3000 to replace.

  • GozieBoy

    The strangest part of the commercial is that he gets into the car after the dinner party, and he looks as if he has never seen it before. So, the question is: just whose car is he stealing??

  • Acbig1

    The irony of this commercial is that as the cue ball swerves strategically, it ends up hitting another car (Oops! I mean ball.)

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