Audi’s Super Bowl Ad Goes From Almost Choking To Death, To Visions, And e-tron GT

Audi‘s Super Bowl LIII ad shows us one man’s vision of a future where the e-tron GT Concept is a dream car.

The action kicks off with the man walking through “an ethereal field” like something out of Interstellar. He soon arrives at a rustic house where he is greeted by his late grandfather, who invites him to a garage which houses the e-tron GT Concept. Fortunately for him, that’s where his “vision” stops.

We say fortunately because, as it turns out, the man had actually passed out after choking on a cashew nut while working in his cubicle, and the only reason he woke up was because one of his coworkers applied the Heimlich maneuver and saved his life.

At that point, the look of disappointment on the man’s face may not be very realistic (EV sports car or not, no one prefers seeing visions while going up to the Spirit in the Sky to being alive), but it does kind of get Audi’s message across.

“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years. Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the 2nd quarter of this year,” said Audi of America marketing VP, Loren Angelo.

The ad concludes with a message: “A thrilling future awaits. On Earth. One third of all new Audi models will be electrified by 2025.”

This weekend’s Super Bowl will see the New England Patriots take on the Los Angeles Rams.

 

  • lagunas3ca

    Speaking of EVs, Tesla just applied for a patent that describes a new battery cell chemistry that results in faster charges, better longevity, and lower cost. So there’s that…

    • Daniela Wolf

      Audi E-tron is the fastest charging electric car up for sale, choke on that Tesla.

      • lagunas3ca

        And how does the range compare?

    • ace_9

      That was pathetic…

    • Andrewthecarguy

      Great! But…we know Tesla, nothing but promises, can’t deliver. Still waiting for a $35,000 Model 3.

Koenigsegg Jesko Gets Pushed Out Of Palexpo Complex As It Departs Geneva

The 1,600PS Jesko needed a push to leave the car show, as it didn’t fire up its 5.0-liter V8 engine.

Facelifted Alfa Romeo Stelvio Spied For The First Time Inside And Out

The facelifted Alfa Romeo Stelvio has undergone some minor interior changes.

600HP Mosquito Supercar Wants To Become Czech Republic’s Brabham BT62

Just like the Brabham BT62, the Mosquito “street-legal race car” will have a seven-figure price.

New York City Says Its Saved A Ton Of Money With Its Electric Vehicle Fleet

The Big Apple is enjoying massive savings thanks to the limited maintenance and charging costs incurred by EVs.

Ford Took A Cheeky Stab At Tesla Model Y With Electric Mustang SUV Tweet, But Did Anyone Notice?

Ford will unveil its Mustang-inspired electric crossover later this year.

Tesla’s S3XY Family Is Complete But Are They Actually Sexy?

Deliveries of the Tesla Model Y will start next year with prices topping $70,000.

Part Batmobile, Part Off-Road Monster: Meet The Desert Storm Trophy Truck

It’s just a study, so it can be as bold, brash and brutal as its designers want it to. Plus it’d look nice in the Batcave.

These Are Some Of The World’s Most Popular Cars On Instagram

Perhaps all the Ford Mustang crashes make it so popular on Instagram….

Tesla Workers Lost Three Times More Days Off The Job Due To Injuries In 2018

The good news, as Tesla’s VP for environmental health and safety pointed out, is that no one died.

An Aston, A Bentley And A BMW Walk Into Azerbaijan… With The Grand Tour

The Grand Tour trio take a 1,000 km trip – and then engage in a race in Baku’s streets.