Last year proved a challenging one for Tesla as it labored its way through production hell first, and “delivery logistics hell” later.
In 2019, the electric car manufacturer is looking to further boost production and sales of its vehicles and has called upon the all-electric Semi to help out.
Thus, it has released a series of pictures and promotional videos showing a Semi prototype carrying four different Teslas and delivering them to customers. One of the videos shows the eager customers of a new Tesla excitedly taking delivery when a Semi rolls into their neighborhood with their car on the trailer. Elements of the delivery appear to be staged, but still, it seems obvious that the company believes the Semi can play an important part in delivering its passenger vehicles to customers in the future.
Tesla first published a tweet of the following silver Semi carrying four cars at the end of March and all promotional content released feature the same truck in California. Consequently, this ‘delivery’ was probably a one-off and may only happen more frequently when the company wants to spruik the Semi and retain customer interest in the vehicle.
Right now, Tesla is focusing on production and deliveries of its entry-level Model 3 and the Semi is still some time off reaching the assembly line. This was initially supposed to happen at some stage in 2019, but it appears increasingly likely that it will be pushed back to 2020.