Ram 1000 Pickup Is A Rebadged Fiat Toro For Certain Latin American Markets

The Fiat Toro is a compact unibody pickup sold in several Latin American markets, including Brazil and Argentina.

Since it, too, belongs to FCA, Ram recently started selling a rebadged Toro under the 1000 moniker in countries where it’s better positioned than Fiat, such as Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Peru.

Based on the recently-facelifted Toro, the Ram 1000 looks exactly like the Fiat, apart for the brand-specific badging and Laramie and Big Horn trim level names.

Also Read: FCA To Build New Mid-Size Ram Pickups Alongside Jeeps In Toledo

2020 Ram 1000 Big Horn

As with the Toro, power comes from a 1.8-liter e.TorQ Evo four-cylinder gasoline engine rated at 128 HP (130 PS) and 170 Nm (125 lb-ft) of torque, paired to a six-speed automatic transmission that sends power to the front wheels. That is the only configuration available at launch, but later on other engines and transmissions could join the range, along with AWD.

Since the Ram 1000 is based on FCA’s Small Wide 4×4 architecture shared with the Fiat 500X, Jeep Renegade and Jeep Compass, it’s not exactly a workhorse. Still, it delivers decent practicality for a unibody pickup, including a payload of 650 kg (1,433 lbs), a loading area of 1.5 square meters (12.9 sq ft) and a cargo volume of 820 liters (28.9 cu-ft). At 400 kg (882 lbs), though, its maximum towing capacity is quite modest.

2020 Ram 1000 Laramie

So, why doesn’t FCA bring the Fiat Toro to North America? The answer is that Ram’s priority is to launch a midsize truck and the Toro can’t compete with body-on-frame pickups such as the Ford Ranger and Chevy Colorado when it comes to practicality and off-road capability. Not to mention it’s significantly smaller too, measuring 4,915 mm (193.5 in) in length, 1,844 mm (72.6 in) in width, and 1,729 mm (68.1 in) in height.

Depending on the market, the Ram 1000 Big Horn range-topper offers a rather generous standard equipment. On the outside, it comes with LED DRLs, 16-inch alloys, roof bars, fog lights, and parking sensors. Inside, customers get dual-zone automatic climate control, UConnect infotainment system with a 5-inch touchscreen, Bluetooth and USB connectivity, power windows, a leather-wrapped multifunction steering wheel and a rearview camera.

2020 Ram 1000 Big Horn

Standard safety features include ABS with EBD, ISOFIX anchor points, front airbags, traction and stability control, and hill start assist. Prices in Colombia start from 89,990,000 pesos, or roughly $26,200.


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  • TrevP

    Which is basically a jeep cherokee

    • Vitor Meireles

      Nope. Jeep Compass.

      • Hot Twink

        The Fiat Grande Punto was one of the first cars to use the Fiat SW platform. The Renegade and Compass are modified from that initial platform.

        • Vitor Meireles

          That’s true, but I think that this platform has gone through so many updates that currently can be treated as “one” in Renagade/500X, Compass and Toro.

  • WalthamDan

    Good Lord No!

  • Evo45

    It looks like it’s underpowered, why did they choose that engine?

    • Matteo Tommasi

      Because Latam and E85

    • Lucas Silva

      It is, they chose this engine because of the engines that Fiat / FCA manufactures in Latin America, the Firefly Turbo (or GSE) engines are not produced here yet and should probably arrive only by 2021, but back to why chose this engine, Fiat after buying Chrysler, she bought an engine factory here that made the E-Torq (the same engine used in the P.T Cruiser and the Mini) and this is one of the largest engine and powerful from which it manufactures here (oh, and it has also undergone some modifications from that time to now), this engine even works well with smaller cars like the Fiat Argo and the Cronos, but this engine ended up with a bad name in cars like Toro and Jeep Renegade for being considered bad on Gas Mileage, which was already expected from an aspirated engine that was not made for these larger and heavier cars, but they should probably exchange this engine for the GSE 1.3T and maybe get the CVT as well in 2021 joined with the Toro’s facelift (the 2020 model just changed the front Bumper and received an large infortaiment screen as an optional).

  • Aeromann

    Wait a second… Is this the new Dodge Ram? ?

  • thejohnnycanuck

    So are they all that ugly or does the Fiat genome just run deep in this one?

    • Matteo Tommasi

      This has been praised for being VERY good looking


    • xrnzaaas

      it’s not sharp, it’s just plain ugly

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