Tesla Europe Boss Jochen Rudat Joins Automobili Pininfarina

Automobili Pininfarina has hired Jochen Rudat, Tesla’s director for central Europe, as its new sales chief.

Rudat worked for Tesla since 2009 and he was considered one of the EV maker’s most important executives in Europe. Prior to that, he had worked for several years at BMW’s Swiss arm as a dealer development manager.

Automobili Pininfarina’s new sales chief and his team will be responsible for the marketing of the brand’s soon-to-grow lineup, Automotive News reports.

Also Read: Pininfarina Announces EV Platform Collaboration With Bosch And Benteler

Pininfarina has already announced its plans to develop a high-performance EV platform in collaboration with Bosch and Benteler that will underpin its upcoming models, including three new SUVs and another unannounced vehicle.

Automobili Pininfarina is wholly owned by the Indian Mahindra & Mahindra, which also owns the Pininfarina SpA design studio.

The new models will follow the Pininfarina Battista electric hypercar, which shares its powertrain with the Rimac C Two. The Battista makes use of no less than four electric motors for a combined 1873 hp and 1696 lb-ft (2300 Nm) of torque, making it capable of sub-2 second times for the classic 0-62 mph (100km/h) procedure.

Rudat is just one of Tesla’s European executives that left the company recently, as the Palo Alto-based car maker also lost Peter Bardenfleth-Hansen, their Business Development Director for Europe-Middle East and Africa, who joined German electric van maker StreetScooter.

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  • Mr. EP9

    Must have made him a better offer.

  • Toronado_II

    Money talks…

  • trader..

    • Ben

      Yeah “traders” like him are the worse.

  • Six_Tymes

    that’s not good for tesla obviously. however, there is just as good or better talent out there that could replace him. time will tell

  • EyalN

    pininfarina is owned by Mahindra Group.
    they can bring electric cars from india now, they made the G-Wiz

  • Ben

    Its cool to see some convergent design details that are seen in the new C8’s interior.

  • ThatGuy

    I am gonna sound course and non caring about this, so….

    He is the Sales chief, so helping with Marketing and Sales, not R&D or engineering. A loss but not a loss, as they say, no one is irreplaceable at their job, whether the replacement is adequate is another topic.

    I wish him well and he will probably do very well.

    I guess for me designers and engineers leaving is a greater impact, case and point Hyundai with Audi and BMW Engineers and Designers. So all in all, good for Pininfarina on a marketing front.

  • Mill0048

    How do these guys get around non-compete agreements? These job changes are highly publicized and I’m assuming they all have to sign one at their level.

  • sidewaysspin

    Another Enzo clone.

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