GM Boosting In-Vehicle Listening Experience With SiriusXM 360L

General Motors is rolling out SiriusXM with 360L on nearly 1 million select 2020 model year Chevrolet, Buick, GMC and Cadillac vehicles, offering customers a next-gen in-vehicle listening experience.

According to GM, SiriusXM with 360L represents the future of in-vehicle audio entertainment thanks to its new interface, which delivers content via both satellite and streaming. You can even make on-demand programming choices with over 10,000 hours of SiriusXM content.

“Whether on a road trip, dropping off the kids at school or on their daily commute, drivers can get more choice in entertainment with our embedded SiriusXM with 360L experience,” said GM vice president for Global Connected Services, Santiago Chamorro. “By bringing SiriusXM with 360L to nearly 1 million drivers, we are making it easier than ever for our customers to listen to their favorite SiriusXM channels or on-demand content.”

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Using either your myChevrolet, myBuick, myGMC or myCadillac mobile app with the Remote Access Plan, you can now set up your SiriusXM “Favorite” without having to be inside the vehicle. Furthermore, you can check and manage your subscription directly from the app.

All customers who purchase properly-equipped 2020 models will get a three-month subscription to SiriusXM All Access.

“General Motors has always been a leader in delivering innovative technology to their customers and our SiriusXM with 360L platform is a great example of this,” said Steve Cook, EVP of sales and automotive for SiriusXM. “SiriusXM with 360Ltransforms the way we listen to audio in the car by marrying our satellite network to embedded connectivity in vehicles. This allows for significantly more channels and choices than ever before while also making it easier than ever for our subscribers to find and listen to what they want to hear. This truly changes the way people will expect to be entertained in the car.”

This platform will be available to a total of 13 Chevrolet, Buick, GMC and Cadillac 2020 model year nameplates.