Audi is said to be readying the launch of yet another SUV this time in the form of a Q9 that will act as a rival to the BMW X7 and Mercedes-Benz GLS.

Talk about such a model has swirled online for years and now Germany’s Auto Bild asserts that the Audi Q9 will be launched by the end of this year.

For quite some time it was understood that the Audi Q9 would feature a coupe-inspired shape and be even larger and more luxurious than the existing Q8. However, if Auto Bild is correct and the SUV is indeed positioned as a rival to the X7 and GLS, we’d expect it to feature a more traditional shape while offering seating for 7 and plenty of headroom.

Also Read: Audi SQ8 Is A Less Practical, More Expensive Take On The SQ7

Audi first filed to trademark the Q9 name back in 2013. At the same time, it also applied to trademark the name ‘SQ2’ which has gone on to actually be used in production. It also trademark ‘SQ4’ at the time but such a performance version of the Q4 has yet to arrive.

Limited details about the rumored Audi Q9 are known but if it does come to fruition, it will inevitably be sold in a multitude of guises. A potent RS-badged Q9 model with in excess of 600 hp from the VW Group’s flagship twin-turbo 4.0-liter V8 engine is thought to be one of the variants that could launch.

Note: Audi SQ8 pictured