Unveiled just a few hours ago, the all-new Cadillac Escalade has already ended up on GM’s luxury brand’s virtual online configurator.

Bear in mind though, it’s not the final but a limited version that as of now, only allows you to customize specific elements of the Escalade Premium Luxury Platinum in both regular and long-wheelbase ESV variants. However, when it launches at the end of the year, it will be available in the Luxury, Premium Luxury, Sport and Sport Platinum trim levels, while also offering more choices outside the exterior and interior colors, and wheel options.

“The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms,” said Robert Benbow, Cadillac Escalade marketing manager. “And it will only get better over time.”

Available here, the tool lets web users spec the big SUV starting with a choice of eight exterior colors and ending with four designs for the 22-inch alloy wheels. We went for the Black Raven paint finish and high-gloss black wheels with a 12-spoke pattern, looking to keep it more discreet.

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In the cabin, you will have to settle for the ‘Jet Black Mondrian Quilting with Natural Figured Ash Wood’ or ‘Gideon/Whisper Beige Mini Chevron Perforated Inserts with Linear Marquetry Wood’. Selecting the long wheelbase Escalade ESV will give you another trim option, the ‘Jet Black/Bittersweet Mondrian Quilting with Bitter Lace Wood’. We chose the darkest of looks inside our ESV model because black never gets old, does it?

Depending on which one you go for, you will have the 6.2-liter V8 at your disposal that makes 420 HP (426 PS / 313 kW) and 460 lb-ft (623 Nm) of torque or, for the first time, the option of a 3.0-liter turbodiesel six-pot, rated at 277 HP (281 PS / 207 kW) and 460 lb-ft (623 Nm) of torque.

Pricing details will be announced in due course.