Depending on your definition of “cool”, here are five things Volkswagen would like you to consider when looking at a Tiguan. Of course, if the first thing on your mind is pricing, know that you can buy into the range from $24,295.

This will only land you the entry-level 2.0 T variant in S specification, so if you want all-wheel drive, you’ll have to pony up for the 4MOTION S model, which starts from $25,595.

Basically, you should be able to get a good spec for around $30,000, like the SEL with a bit of haggling. So what’s cool about the Tiguan? The first thing, says VW, is its newfound status as the brand and the group’s best selling product.

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You heard that correctly. VW has been selling more Tiguans lately than Golfs or Polos. The fact that it is available for sale in 80% of countries around the world and is produced in four different time zones across three continents helps too. On average, a brand new Tiguan will roll off the assembly line every 35 seconds.

Up next, according to V-Dub, is the fact that you can get it with a three-row configuration (standard on front-wheel drive models and optional on 4MOTION AWD variants). Then there’s the panoramic glass tilt-and-slide sunroof, featuring pinch protection and an electrically-operated one-touch sunshade covering the entire length of the glass area.

This feature is available for the SE trim and is standard on the SE R-Line Black, SEL and SEL Premium R-Line.

Something else worth considering is that within the Tiguan’s infotainment system, you can set up to four individual profiles – three for the drivers and one for guests. You can thus save your radio presets, system preferences, as well as seat positions, driver-assistance settings or ambient lighting preferences (when available).

Last but not least is the addition of the new SE R-Line Black trim, featuring 20-inch black alloy wheels, black-accented R-Line bumpers and badging, fog lights with cornering functionality, a panoramic sunroof, black roof rails, front and rear Park Distance Control, and a black headliner.

Do all of these things help make the VW Tiguan cool? Realistically speaking, not really. But they definitely help make it competitive.