In recent years, more and more mainstream carmakers have begun installing premium sound systems in their vehicles, with Ford’s all-electric Mustang Mach-E being the latest to add its name on that list.

The Mach-E is equipped with a Bang & Olufsen sound system mounted in such a way that it occupies one third of the entire dashboard. This is the first Ford model to put such a visual emphasis on its audio system.

On top of the dash is a specially-developed Hethered Grey textile that hides the tweeters in such a way that it basically replicates the look and feel of certain fabric-based B&O home speaker covers.

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“Human-centric design is about focusing on all the senses. Sound is an integral part of peoples’ lives and has become an integral part of our design too, whether it’s for practical business communication or the goosebumps stimulated by musical experiences,” said Ford of Europe design exec Amko Leenarts.

The system’s externally coupled Subwoofer (ECS) uses the cabin’s overall shape to produce a powerful bass performance, despite weighing around half as much as a traditional subwoofer and taking up roughly 80% less space, says Ford.

Meanwhile, the tuning was done in such a way that it now makes the most of the “spoken voice.” This means that audio books can be more immersive and phone calls gain extra clarity.

“Listening to music can positively impact mood. A premium sound system can not only increase the enjoyment of the vehicle, but studies show it can even help drivers to focus, particularly on long monotonous roads,” added Ford/Lincoln Harman acoustics exec Brandon Wheeler.