Prices for the new-age Jeep Wagoneer that will have a shorter body will start at around $60,000 while the flagship, longer Grand Wagoneer will top out at over $100,000 when loaded with options.

Jeep president Christian Meunier confirmed these pricing estimates during a media briefing following the premiere of the eye-catching Grand Wagoneer concept.

Read Also: Jeep Grand Wagoneer Concept Accurately Previews Truck-Based 2022 Model

As reported by Car and Driver, with prices ranging from $60,000 to beyond $100,000, the car manufacturer won’t just be aiming to rival the likes of Chevrolet, Ford, and GMC but will also go after luxury SUVs like those from Cadillac and Lincoln. We’ll add that technically, even some German luxury SUVs like the BMW X7 and Mercedes-Benz GLS will either on Jeep’s or at the very least, on buyer’s radars given that both start from around $75,000 in the States.

While it was previously though that the Wagoneer would be the short-wheelbase version of the longer Grand Wagoneer, Meunier told the publication that both will be available in either wheelbase length, with the Grand model simply being the more premium of the two nameplates.

We know that the production-ready Jeep Grand Wagoneer will be based on the Ram 1500’s platform which means a handful of V6 and V8 engines can be expected. Additionally, a version of the plug-in hybrid powertrain of the Grand Wagoneer Concept should make its way into production.

If the interior of the road-going Grand Wagoneer is as plush as the interior, SUVs like the latest Cadillac Escalade and Lincoln Navigator will have a proper rival on their hands. For starters, the concept rocks a fully digital instrument cluster, a large central infotainment screen, a secondary touchscreen to operate things like climate control and seat adjustments, and a fourth screen directly in front of the passenger. As if that wasn’t enough screens, there will also be seat-mounted screens for rear passengers and a touchscreen in the rear center console.