Chinese automaker Roewe has just unveiled the Jing concept at the Shanghai Auto Show that previews an upcoming SUV from the SAIC-owned brand.

In the company’s own words, “Jing” stands for whale, with the front grille “vaguely resembling a whale mouth” and in particular, the filter-feeding system found inside the mouths of Baleen whales like the Humpback and Blue.

“As the first product of the new series of Roewe, the Jing will assume the responsibility of accelerating the process of brand rejuvenation, personalization and promoting brand upgrading,” says Roewe.

The front end of the concept also sports LED headlights with boomerang-shaped LED daytime running lights. Elsewhere, it features a black finish across the pillars and roof as well as flush door handles and black body cladding on the skirts, while it also sits on a set of star-spoked alloy wheels.

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Continuing the theme of the complex lighting display at the front is a rear end that also makes use of LEDs with a prominent light bar and separate LED light units on either side of the tailgate. Other key design highlights of the concept include a sloping roofline and a roof spoiler.

China’s Sohu reports that the production model will look very similar to this concept and is expected to hit the local market in the coming months, meaning it should be unveiled soon. It will be offered with petrol and plug-in hybrid powertrains while an all-electric variant will also be offered through Roewe’s R sub-brand.