Bugatti Teams Up With High-Tech Italian Apparel-Maker UYN

Bugatti and Italian apparel company UYN (Unleash Your Nature) announced a collaboration that will initially lead to the creation of 11 pieces of clothing, including jackets, mid-layers, polo-shirts, and technical shirts, and two styles of shoes.

“At Bugatti, we never stop pushing boundaries in all areas of our brand. Leading the way and setting new standards is part of our nature, which is why we are delighted to have partnered with UYN to launch the new ‘UYN for Bugatti” collection,’” said Bugatti’s CEO Stefan Winkelmann. “I’m very much looking forward to experiencing the products for myself, and I have no doubt many Bugatti enthusiasts are, too.”

Each item will be made in Italy at UYN’s headquarters in Asola and will come together as part of a close collaboration between the automaker and the apparel maker’s Academy for Research and Engineering in Apparel and Sport. Together they will aim to make items that are breathable, dry quickly, and are soft and elastic.

The shoes, for instance, will be made from a 3D-knit fabric that means they will have no seams. An interpretation of Bugatti‘s C-line design, meanwhile, will be incorporated into the upper half of the shoe as a ventilation system.

That same C-line design cue will be incorporated into the shoulders of the jackets and shirts. The design, which follows the shoulder blade, is intended to offer complete freedom of movement to the wearer. All items will be available in black, white, and Bugatti blue.

“We are proud to have the chance to start this exciting journey together,” said UYN CEO Marco Redini. “Bugatti is a universally recognized icon of excellence and quality, but what struck me particularly is the extraordinary combination of performance with comfort […] This philosophy is the same that underlies every UYN product, and we wanted to bring this to its highest expression in the ‘UYN for Bugatti collection.’”

The full collection will be unveiled this fall and will be available online and in select stores. The collection is expected to be expanded further following the initial launch.