The organizers behind the Geneva International Motor Show have partnered with Qatar Tourism and announced plans to host an automotive show in Doha.

The show will be dubbed the Qatar Geneva International Motor Show (strange, we know) and the first edition is planned to take place in the autumn of 2022 or 2023. Final dates are expected to be confirmed in the coming weeks, with current plans to hold the event every two years.

Full details of the event will be announced at the official Geneva International Motor Show in Switzerland being next held from February 19-27, 2022.

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“We are very proud and honored, that Qatar Tourism has put their trust in us for the conception of the new motor show in Doha,” president of the permanent committee of the Geneva International Motor Show, Maurice Turrettini, said in a statement. “Our partnership is the result of very trusting and constructive discussions from day one. The joint forces with Qatar Tourism empower us to focus on the upcoming 91st edition of GIMS in February 2022, where we will be able to gather ideas and learnings for the new motor show in Doha.”

“In line with the national strategy, Qatar National Vision 2030, we are expanding our tourism proposition to position Qatar as a world-leading destination and ensure guests enjoy the very best of Qatar,” added Qatar Airways Group chief executive and chairman of Qatar Tourism Akbar Al Baker.

After the Geneva International Motor Show was canceled at the last minute in early 2020 due to the coronavirus pandemic, organizers of the event were forced to sell the show to Palexpo SA, which runs the exhibition center in Geneva where the show is held. The event didn’t run this year.