• A third model will arrive as a sporty limousine with new EV tech.
  • AUDI sales in China have slipped following last year’s launch.
  • The company will soon start deliveries of the full-size E7X SUV.

Audi’s China play is picking up pace, and the next move is already lined up. Audi’s partnership with SAIC in China will soon spawn its third model, following the E5 Sportback launched last year and the E7X, which will reach customers this quarter.

The German brand’s move to launch a dedicated offshoot, known as AUDI, without the four rings, was controversial but highlighted the ever-growing importance of the Chinese car market.

Read: The New AUDI E7X Looks Nothing Like The Audis You Know

Speaking with Reuters at a recent event in Beijing, the chief executive of the Audi and SAIC partnership, Fermin Soneira, confirmed that “the third car is already in the pipeline.” He described it as a sporty limousine aimed at the high-end market, though specifics remain firmly under wraps.

Audi’s Local EV Push

Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi E5 Sportback

Interestingly, Audi has just unveiled a new high-end luxury sedan in China, albeit through its FAW joint venture. This new model, known as the A6L e-tron, will be built in Changchun and is an extended wheelbase of the A6 e-tron sold in other markets. It’s underpinned by the company’s familiar Premium Platform Electric (PPE) architecture and includes 800-volt technology.

While the tie-up with SAIC is expanding, it is experiencing some growing pains. When order books were first opened for the E5 Sportback, AUDI locked in around 10,000 orders for the EV. However, sales have started to decline, with roughly 6,500 sold since January, in part due to the withdrawal of some government subsidies. This decline has forced the brand to cut prices by up to €3,700 ($4,400).

The larger and more expensive AUDI E7X also faces an uphill battle. Positioned as a large, ultra-luxurious electric SUV, it’s in direct competition with rivals from Zeekr, Xiaomi, Li Auto, and others. Powering the base model is a rear-mounted electric motor with 402 hp, while the flagship version has two motors, all-wheel drive, and muscles out 671 hp.

Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo
Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo