- Jeep has introduced the 2026 Wrangler America250 Edition.
- It sports a tire cover inspired by Captain America’s shield.
- Marvel and Jeep will team up to promote Avengers: Doomsday.
Jeep was recently named the most patriotic brand in America for the 25th consecutive year, so it’s fitting that the company is paying tribute to the nation’s 250th anniversary by unveiling a new special edition. It’s the latest model in their Twelve 4 Twelve campaign and sees the brand tie-up with Marvel’s Captain America.
Both were born in 1941 and share a “legacy of courage, adventure, freedom, and service.” This makes them a natural fit, which has spawned the 2026 Wrangler America250 Edition.
More: Chrysler Celebrates America’s 250th Anniversary With A Canadian Minivan
Jeep said surprisingly little about the vehicle itself, but it embraces red, white, and blue. As part of the makeover, the SUV has been equipped with hood and body side graphics as well as America250 badging. They’re joined by a flag decal as well as a limited-edition tire cover inspired by Captain America’s shield. We can also see blue wheels wrapped in meaty BFGoodrich tires.
The upgrades continue inside with blue seats that echo those found on the Wrangler Rockslide. However, on the A250, they have America250 logos as well as white and red contrast stitching. The latter can also be found on the steering wheel, dashboard, shifter, and transfer case.
Other highlights include red seat belts and an America250 keychain. They’re joined by a familiar cluster display and a 12.3-inch Uconnect 5 infotainment system, which could have a special splash screen.
Update: The A250 package costs $2,095 and is based on the Willy’s trim. The model will arrive at dealers this summer and it’s notable for featuring a Jean Blue soft top as well as rock rails and body‑color fender flares. The model also has all‑weather floor mats and anodized carbon trim.
Jeep And Marvel Partnership
Besides teaming up for the Wrangler A250, Jeep and Marvel have created an “original, illustrated limited-edition cover for a reprinted comic book.” It comes with every special edition and features Jeep as well as Captain America.
The companies have also joined forces for a 50-second Origin Story video, which will be featured prominently on social media. Later in the year, Jeep and Marvel will introduce a co-branded marketing campaign to support the release of Avengers: Doomsday on December 18.
Aside from fictional superheroes, the automaker will celebrate America’s military and its veterans.
