- BMW has launched a configurator for ChatGTP.
- It enables users to build and compare models.
- ChatGTP told us no such BMW plugin exists.
Car configurators have come a long way as they’ve transformed from a basic list of options to an interactive experience that shows realistic images of your ideal vehicle. Given the explosion of artificial intelligence, it was only a matter of time until automakers embraced the technology.
BMW is now dipping their toes into the water with a new plugin for ChatGPT. It will enable users to “engage in a natural conversation to configure their dream car.” As an example, shoppers could tell the AI something along the lines of ‘configure a red 3-Series with 19-inch wheels.’
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The automaker said the plugin combines the natural language capabilities of generative AI with their “product and configuration knowledge base.” This means ChatGPT should be able to configure your ideal vehicle and ensure it’s a ‘real’ product.
More interestingly, users don’t have to know that much about BMWs as they can describe what they want – using characteristics such as size, ground clearance, or powertrain – to get useful suggestions on what to configure. BMW also said users can compare running costs as well as factor in things such as driving dynamics or the availability of all-wheel drive.
Unfortunately, getting to the configurator isn’t easy. The multistep process requires users to go to ChatGPT.com, access the Plugins menu, and then search for BMW.
When I tried on mobile and desktop, ChatGPT told me “No plugins match that search right now.” That’s not a great start as the automaker said the service is “available on both mobile devices and desktop computers.” However, it remains unclear if the plugin is available globally or is limited to certain markets such as Germany.
Regardless, BMW isn’t the first automotive company to offer ChatGPT plugins as I came across offerings for Autotrader, Cars, CarMax, Carfax, and Edmunds.
