- High prices left both 500e models dead on arrival in Australia’s market.
- Fiat sales fell 30 percent during the first half of 2026 across Australia.
- Only Fiat’s van business remains as speculation over a local exit grows.
Fiat has stopped importing the only two new models it sells in Australia, the Fiat 500e and Abarth 500e, as it struggles to fend off a sea of more affordable Chinese arrivals. The move leaves the company in a precarious spot and has fueled speculation that it’s inching toward exiting the market entirely as sales crumble.
Demand for the two 500e models has never been strong, largely because they have been so expensive. When first launched, the regular 500e started at AU$52,500 ($36,800), while the Abarth model was initially priced from AU$58,990 ($41,300), price tags generally only reserved for mid-size SUVs, including electric SUVs.
Read: Dealers Can’t Move The 500e At $15,000 Off. Fiat’s Response Is A $5,200 Price Hike
Fiat eventually made steep price cuts to both cars, more than AU$20,000 (US$14,000) in some cases, but that did little to stir demand. Sources familiar with the matter told Drive that Fiat’s five remaining passenger car dealers have gone without new factory 500e allocations for some time. The company also runs 14 Fiat Professional van showrooms.
Earlier this week, Stellantis confirmed it will stop importing the 500e models, the only two passenger cars it still brought into the country. The petrol-powered Fiat 500 and Abarth 695 are already gone, with only leftover stock remaining, though the Scudo and Ducato vans are staying, at least for now.
Sales Collapse
Brad Anderson/Carscoops
Car Sales reports that Fiat volume has dropped 30 percent year-to-date, with just 144 vehicles moved locally this year. Only 13 of those came in June. Ferrari managed 16 and Lamborghini 18, which means two brands that trade in six-figure exotics each outsold Fiat, by 23 and 38 percent respectively over the same month. Stellantis says it remains committed to Australia, but with so little volume, it may become hard to justify the investment needed to keep the brand around.
“As part of Stellantis Australia’s ongoing portfolio and product planning process, the availability of specific models can vary over time as we assess market demand and future product opportunities,” Stellantis said. “We remain focused on ensuring the vehicles we bring to Australia meet customers’ expectations.“
“Fiat 500e and Abarth 500e stock in Australia has now largely been sold through and, at this stage, we are not planning additional orders while we evaluate future product opportunities for the local market. We continue to support our Fiat and Abarth customers and dealer network and look forward to sharing more information about Fiat’s and Abarth’s future plans in Australia at the appropriate time,” the company added.
A Sign Of Things To Come?
Earlier this month, fellow Stellantis brand Peugeot revealed it was parting ways with Australian distributor Inchcape, meaning Stellantis itself will control the firm’s local operations. Last week, local media was informed that Peugeot was completely retiring its fleet of press vehicles, noting it would no longer be offering loans to the media. Its sales have also fallen drastically as the French brand has failed to compete with new arrivals, mostly from China. Its sales are down more than 32 percent year-to-date.
