• UFC president Dana White paid $1.5 million for a pair of Ram pickup trucks.
  • The first Ram Rumble Bee was sold alongside a modified Dodge Ram 1500 SRT-10.
  • Auction funds will benefit Folds of Honor and the UFC Foundation.

A pair of very special, high-performance Ram trucks each sold for $750,000 as part of a combined auction earlier this week. One of them was the first production-spec 2027 Ram 1500 Rumble Bee SRT.

Barrett Jackson listed the Rumble Bee SRT alongside a customized 2005 Dodge Ram 1500 SRT-10 at its recent Las Vegas event, with all funds raised from the auction benefiting Folds of Honor and the UFC Foundation. As it turns out, the winning bidder was Dana White, the president and chief executive of the UFC.

Read: Roush’s Baby Ram TRX Sounds Angrier Than It Really Is

In effect, White has donated $1.5 million to Folds of Honor and his own charity in exchange for the two pickup trucks. Funds that’ll be sent to Folds of Honor will help provide educational scholarships to the families of fallen or disabled military members and first responders, while the UFC Foundation will use funds to support charitable initiatives tied to Mexican Independence Day.

Interestingly, Ram is also a partner of the TKO Group, the publicly listed company that owns the UFC and WWE. White has also starred in promotional campaigns for the new Ram Rumble Bee models, including commercials that aired throughout the UFC’s event at the White House in June.

What Makes These Rams Special?

The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000
The First Ram Rumble Bee Was Just Sold For $750,000

The new Rumble Bee SRT that White is adding to his garage is painted in a custom shade of Diamond Black Crystal Pearl-Coat and Molten Red Pearl-Coat. It also includes the Direct Connection 3.0-liter supercharger upgrade for the 6.2-liter V8, meaning it now makes over 900 hp.

As for the custom Dodge Ram 1500 SRT-10, also won by White, it rocks a one-off yellow-and-black paint scheme and includes power running boards, a soft roll-up tonneau cover, bed protection, and new floor liners. Power comes from the same 8.3-liter naturally aspirated V10 that powered the Dodge Viper back in the day.