- Roush has updated its Super Duty package for the 2027 model year.
- Upgrades include 35-inch tires, revised suspension, brakes, and more.
- Pricing starts at $21,399 on top of the donor Ford F-250 or F-350.
Ford will happily sell you a Super Duty capable of towing a small neighborhood, but Roush thinks the heavy-duty pickup could use a little more attitude. Its updated 2027 package brings new styling, 35-inch tires, beefier suspension, and better front-end clearance. Just don’t go looking for any horsepower gains, because this Roush package is essentially just a styling upgrade. That’s a bit of a letdown for a brand that built its reputation on adding ponies.
Available on select Ford F-250 and F-350 configurations, the 2027 Roush Super Duty starts at $21,399, which is, of course, on top of the price of the donor truck. While that bill won’t add any extra power, it does come with several significant hardware upgrades. And of course, you’ll get enough Roush badges to feel good about giving one or two away if you could.
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Perhaps most notably, Roush fits its own Performance Suspension System, which it says improves handling and stability without sacrificing the capability expected from a heavy-duty pickup. Frankly, that’s a tasteful upgrade given how unwieldy anything of this size and weight objectively is. The truck also rides on 35-inch General Grabber A/TX all-terrain tires wrapped around new 20-inch gloss-black Roush Off-Road wheels.
Roush has also fitted slotted brake rotors front and rear, while its Performance Exhaust System promises a more distinctive soundtrack. A shortened front air dam provides additional clearance when venturing off pavement, although Roush hasn’t published revised approach-angle or ground-clearance figures. Strange. We’ve reached out to Roush for that information and will update this piece if we learn more.
Visually, there’s little chance of confusing this with an ordinary work truck. Up front is a new gloss-black illuminated high-flow grille, while wide color-matched fender flares feature integrated accent lighting. Rear marker lights and bumper-mounted Diode Dynamics flood lights are standard, with additional ditch lights available as an option. Then, as mentioned, there are the graphics. Lots of them.
The standard package includes rocker, hood and door graphics, a roof banner, American flag decal, Jack Roush signature graphic and enormous Roush lettering across the tailgate. Buyers who decide that’s somehow still too subtle can choose the optional Signature Graphics Package with silver or red accents.
Inside, the changes are considerably more restrained. Carbon-fiber trim, Roush floor liners, unique key fobs and a serialized console badge are standard. Buyers can also spring for a Premium Roush Leather Interior. An optional Roush Ready Package adds a locking center-console vault and an off-road utility kit, further leaning into the truck’s adventure-ready positioning.
At $21,399 before you’ve bought the actual F-250 or F-350 underneath it, the Roush package certainly isn’t cheap. Then again, heavy-duty pickups have long since escaped the world of good-value workhorses. At least this one will stand out in a crowd even if it’s no more powerful than the rest of the herd.
