This Custom Pink Rolls-Royce Cullinan Is Absolutely Perfect For Miami
It features a shade of paint from the automaker's Bespoke division
Rolls-Royce, maker of the one-off Phantom Hummingbird, has just completed delivery of a bespoke Cullinan to a dealership in Miami that suits the city perfectly. The Rolls-Royce SUV, finished in Braman Pink with a matching pink interior, epitomizes the city's flamboyance and is only available from Rolls-Royce Miami. The dealership, part of Braman Motors, is the first outlet that Rolls-Royce has developed a custom color for, and it's offering Braman Pink as an exterior finish, for the leather interior, and other trims and accents.
Like with the best limited-edition Cullinans, the Braman Pink paint is limited to subtle coach lines running along the exterior of the luxury SUV. By comparison, the commissioner opted for a more striking interior. The pink pastel hue adorns the Cullinan's seats, parts of the dashboard, the center console and transmission tunnel, as well as the door cards. Other dramatic touches include wooden accents and metal trim, including the air vents and speaker grilles. We imagine sitting inside this Rolls-Royce is like sitting inside a life-size Barbie house.
Personalization is the name of the game at Rolls-Royce
"With Braman Pink, we set out to create something that didn't exist in the Rolls-Royce palette, a finish that captures the character of Miami and the individual tastes of our clients," the dealer's Chief Operating Officer Alex Shack said. "Seeing these first motor cars arrive is the realization of that vision, and it shows what's possible when a dealership takes an active role in the Bespoke process. It gives our clients a level of exclusivity they won't find anywhere but Rolls-Royce Miami."
There's no word on how much a Rolls-Royce buyer can expect to pay for a Braman Pink Cullinan, but it's surely significant. Like other car companies, including Bentley, Rolls-Royce has leaned into personalization options in recent years, in part because the approach is so profitable. In 2023, the British brand said that every new car it sold had at least one bespoke feature. Rolls-Royce has also been venturing into the world of ultra-exclusive, limited-run models. It unveiled the dramatic Nightingale coachbuild earlier this year, set to be capped at just 100 units, with each expected to start at $9.5 million.
