Nissan Wants You To Ditch Your RAV4 So Badly It'll Pay You To Do It
The $1,500 trade-in incentive lasts until January 4, 2027
Nissan wants to steal buyers away from Toyota, and it's opening up its checkbook to try to make that happen. Just a couple of months after Nissan launched the new Rogue Hybrid in the U.S., it's offering a special incentive targeted at current owners of the newer Toyota RAV4, encouraging them to jump ship with an extra $1,500 incentive.
The deal is good until January 4, 2027, and it's aimed at U.S. buyers trading in a 2021 or newer Toyota RAV4 toward a new Rogue Hybrid. Incentives like this are nothing new, but that is a fairly hefty bonus targeting a very specific trade-in vehicle. This deal can be stacked with other Nissan offers, including its 60-month financing deal at 4.9% APR. It's also possible for those living on the West Coast to lease the new Rogue Hybrid for as little as $439 per month for 36 months with $4,959 at signing, according to CarsDirect.
Nissan Rogue sales are closing in on the RAV4
The Toyota RAV4 has long been one of the best-selling new models in the United States, and demand for redesigned 2026 model has remained strong. In 2025, Toyota sold 479,288 RAV4s in the U.S., and even with retooling measures and production cuts triggered by the war in Iran, RAV4 sales are still the strongest in its segment with 253,664 units sold through September 2026 — a pace that's down 29.2% compared to last year. These production issues combined with the RAV4's long wait times have allowed Nissan to close the gap on Toyota with 201,991 Rogues sold across the January-September period, up 26.2% year-to-date compared to 2025.
The launch of the new Rogue Hybrid has the potential to further drive up demand for the SUV. It's the first Nissan model launched in the U.S. with the firm's e-Power hybrid technology, utilizing a turbocharged 1.5-liter three-cylinder with 148 horsepower. This engine exclusively serves as a generator, keeping the compact 1.67-kWh lithium-ion battery pack charged. The wheels are driven by two electric motors with a combined 225 hp. Prices start at $37,065, including destination.
By comparison, the Toyota RAV4 Hybrid uses a parallel-series hybrid system that combines a naturally aspirated 2.5-liter inline-four with two electric motors and a CVT. It delivers 226 hp in a front-wheel-drive configuration and 236 hp with all-wheel drive, prices start at $33,495 with destination.