Aston Martin Goes From James Bond To Darth Vader With New Star Wars Collab

Next year will mark the 50^th anniversary of the Star Wars franchise, and Aston Martin has partnered with Disney and Lucasfilm to commemorate the milestone. Over the next year, the British brand will celebrate the history of the franchise, although it's unclear what exactly it has up its sleeve. 

According to Aston Martin, its "collaboration will celebrate the artistry of British ultra-luxury craftsmanship and cinematic storytelling through a series of activations and collaborations across the anniversary year." The tie-up between Aston Martin, Disney, and Lucasfilm is somewhat strange, given that none of the British brand's products have ever been featured in a Star Wars film. Instead, Aston Martin is much more closely aligned with the James Bond series, films that have little in common with the Star Wars franchise, other than the continual battle between good and evil.

The only loose connection we've found between Aston Martin and Star Wars dates back to March 2024, when the company filed to trademark the Venator name. That same name was used for the Republic's Venator-class Star Destroyers, which appeared in 2005's "Revenge of the Sith" film and became a fixture of "The Clone Wars" animated series.

Aston Martin says it will announce more details about its 50^th anniversary program for Star Wars in early 2027. Beyond running activations with Disney and Lucasfilm, we wouldn't be surprised if Aston Martin used the celebration to launch some space-inspired special editions or trim packages for its models. Ultimately, Aston Martin likely views the Star Wars anniversary as a good opportunity to promote itself and its models. In July, the company secured roughly $735 million in new debt financing as part of an ongoing cash crunch, saying the money will help it deliver its upcoming product plans. Put simply, it needs as much publicity as it can get.

"For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world," Aston Martin's global marketing director Finbar McFall said in a press release. "At Aston Martin, we share the same commitment to creating products and experiences with distinctive character and lasting emotional resonance, making this a natural and exciting collaboration."