Peugeot Reveals New Lion Emblem - Evolution of the Logo from 1847 to Today

Jean-Pierre and Jean-Frédéric Peugeot turned their father's cereal mill into a steel foundry and eventually, to a motorcycle and automobile manufacturer. In celebration of the firm's 200th anniversary, Peugeot has announced a new look for its cars - previewed through the SR1 Concept that will be revealed at the Geneva Show - and a new interpretation of its Lion emblem.

The updated Lion, which is now three-dimensional and looks more dynamic and supple, will make its vehicle debut on the new Peugeot RCZ sports coupe launched in the Spring. If you hit the jump, you can read about the birth and the evolution of the Lion emblem from 1847 to today.

From Peugeot Press Release:

The origin of the Lion

The Lion emblem was first conceived in 1847 when Jules and Emile PEUGEOT, who founded the company Peugeot Frères, asked Julien BLAZER, a jeweller and engraver, to produce a logo for identifying all PEUGEOT products.

The chosen design was a Lion, as the characteristics of the Lion were very similar to those of the saws the Peugeot brothers were producing:

Strong teeth like those of the Lion.

Suppleness of the blade like the Lion's spine.

Swiftness of cut like the Lion pouncing on its prey.

The Lion quickly became Peugeot's sole registered trade mark, and could be found not only on tools and saw blades, but also on coffee grinders by 1881 (the production of which began in 1840), on bicycles from 1882 and, from 1898, on motorcycles.

The Lion becomes a part of automotive history

Although the first Peugeot production car the Type 3, built by Armand PEUGEOT dates from 1891, it was only in 1906 that the emblem first appeared on a production car.

In 1910, the two entities (PEUGEOT Frères and Armand PEUGEOT) merged to become La Sté des automobiles et cycles PEUGEOT; the two product ranges, however, co-existed until the First World War.

The last car to display the "Lion walking on an arrow" was the Bébé Lion (designed by Ettore Bugatti), presented at the Paris Motor Show in October 1912.

Subsequent models, however, used old-style lettering, on the top of the radiator grille contained inside a double "ellipse", and in some instances with lettering also on the radiator, either on its own or in a coat of arms (from the 201).

In the 1920s the Lion became a rallying call for "Peugeotistes" who used it as a decoration on their radiator caps. Two types of radiator Lions were distributed in the network, a roaring version by the sculptor Marx and one ready to pounce by Baudichon.

For its part, Peugeot bicycles and motorcycles first used the Lion "walking on an arrow" emblem against the background of a spoked wheel; later a fighting Lion facing to the right was introduced in the 1920s and, finally, the same design but with upright lettering in 1960. Tools and domestic appliances opted for the Lion "walking on an arrow" in a coat of arms or on an oval plaque for coffee grinders.

From October 1933, with the launch of the "aerodynamic" range of Peugeot vehicles 201, 301 and 601, a Lion's head re-appeared on the top of the radiator grille.

This design also appeared on the 401, first seen at the 1934 Paris Motor Show and with a tapered head design on the 402 (1935) then the 302 (1936) and the 202 in 1938.

In 1948, the 203 adopted as its figurehead a Lion on the bonnet in a more prominent style. With the launch of the 403 in 1955 another new Lion appeared on the bonnet, however, these two designs were deemed too dangerous in the event of a collision and soon disappeared in September 1958.

The launch of the 203 also marked the first appearance of the heraldic Lion of Franche-Comté and the Duchy of Montbéliard.

It was attached to the boot lid until October 1952 and then migrated to the front of the bonnet from September 1958 until the end of the series in February 1960. During this period the heraldic Lion also appeared on PEUGEOT motorcycles.

The same design of the Lion was also placed in a small coat of arms in the centre of the radiator grille on the 403 range from April 1955 to 1966 before being replaced by a larger version, which first appeared on the Pininfarina styled 404, in May 1960.

It was then replaced by a Lion (gilt or chrome-plated) leaping from its background, which first appeared in September 1968 on the 504, then was adopted by the 404, 204, 304 and 104.

Another generation, the Lion "in outline" appeared on the 604 marketed in September 1975, and then extended to the 305 (November 1977) and 505 (May 1979) before being presented on a black background in 1982 on the 205, through to the 306 in 1993.

At its launch in October 1995, the 406 stood out with its large Lion emblem which rapidly migrated across the entire "six" generation models. This led in 1998 to a new look Lion, with a stylised, angular appearance that decorated the front and rear of both Peugeot cars and scooters.

Now in 2010, the Peugeot Lion, which has been associated with the brand for the last 152 years, has evolved again with a new more dynamic look. Combining a new bi-metallic finish it is now simpler in design, with a new posture and fluidity. The first production vehicle to display this new Lion will be the Peugeot RCZ which will be launched in April.


Anonymous said... »January 13, 2010

Slow news day? Lol!

Anonymous said... »January 13, 2010

The new one looks like a bear with tail.

Anonymous said... »January 13, 2010

only let down were the small pics and their poor resolution, but the material was great.

Thanks John!!


Anonymous said... »January 13, 2010

What's the difference between a lion and a tiger?

A lion never cheats! Hahaha!

Anonymous said... »January 13, 2010

Sorry Peugeot... This is a rather clunky design with no jewel like qualities.

The shield styles of the 55' to 73' examples would have been more attractive.


Anonymous said... »January 14, 2010

I reckon the new logo has lost the detailing that the older ones had. It also looks almost comical, something not to be taken seriously.

Anonymous said... »January 14, 2010

Peugeot- a firm with a 200 yr history thats something i never knew. Wow thats a lot of history.
But... the logo looks like a man in a Lion Suit/costume.

Anonymous said... »January 14, 2010

Looks like zombie walk )
Brraaaaaiiiinssssss )

Anonymous said... »January 14, 2010

Looks like a bad pyjama or costume. Doesn't seem agile or agressive...

Anonymous said... »January 14, 2010

^ u r so right!

Anonymous said... »January 14, 2010

looks great and clearly Peugeot are THE brand on the move right now. Just look at the new cars, technologies and the fact they can produce something as beautiful as the SR1 - I'm off to buy some PSA shares. Peugeot are on the move!

Anonymous said... »January 14, 2010

tacky! not worthy of the brand.

Oto said... »January 15, 2010

But,the logo looks like a man in a Lion Suit/costume.

Anonymous said... »August 26, 2010

this is lady gaga of bad romance lololololol

Wendy said... »February 02, 2013

Where oh! where...can I buy a boot badge Lion for a 406? in Australia? Have been looking everywhere!

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