To promote a competition that will grant a Formula 1 fan complete access to the Vodafone McLaren Mercedes team at the 2013 U.S. Grand Prix, team sponsor Mobil 1 has released a funny video showing what it would be like to rub shoulders (literally!) with the McLaren pit crew, at your own house.
The video shows a bored-looking man driving a car on his way home, where a Formula 1 model awaits him with a time board showing his exact time of arrival and his delay. The ad continues in the same manner, projecting the F1 team’s time obsession on the poor man’s daily activities. His entire house is filled with McLaren F1 technicians, engineers, hospitality employees and so on, all going on about their business.
The video has even more funny moments that you can watch below, but before you do, let us tell you that if you want to enter the competition, you will have to create your own personalized, shareable video, with the winner gaining behind the scenes access and membership into the McLaren F1 team.
The prizewinner will get to wear the official Vodafone McLaren Mercedes team outfit during the U.S. Grand Prix weekend, and will be included in a variety of team duties including a session sitting side-by-side with Mobil 1 technicians as they analyze the oil and fuel used out on track. Click here for information on how to enter the competition and to create and share your own video.
By Dan Mihalascu
VIDEO