Jaguar Land Rover announced the rebranded Classic business department to better reflect on the services provided.
Formerly known as the Heritage division, the Jaguar Land Rover Classic will continue to provide cars, services and parts for vintage Jaguar and Land Rover models.
“Renaming the rapidly growing global business to Jaguar Land Rover Classic best reflects the division's overall capabilities in providing the best cars, services, parts and experiences for our customers”, said Tim Hannig, Director of JLR Classic. “We aim to build an even more successful future by celebrating and nurturing Jaguar and Land Rover's past.”
In addition, the renamed department can now offer full restorations of classic models at their UK sites as well as repair and maintenance services. Models that have been out of production for over a decade can get their genuine parts from the new Classic division, with the catalog listing over 30,000 items for purchase.
The Classic division is responsible for the six continuation Lightweight E-Types that were built last year and will offer fully restored cars for sale.
Last but not least, JLR Classic will organize Classic Drive events, where customers get the opportunity to experience a selection of Jaguar and Land Rover’s most iconic models.