Maserati GranTurismo Is Now First Priority, Alfieri Project In Doubt

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FCA's five-year product plan estimated 75,000 annual sales for Maserati by 2018 on the back of the Alfieri, new GranTurismo and Gran Cabrio and, of course, the recently revealed Levante SUV.

The Italian luxury brand is now revising its schedule, lowering its target for the end of the decade by 25,000 units, to 50,000, as CEO Harald Wester told Motoring during the Geneva Motor Show.

When asked if the Porsche 911-rivalling Alfieri, that had already been pushed back by two years to 2018, Wester just said "no comment", adding that “the next one will be substitution of GranTursimo, GranCabrio by successors".

“We already had discussion about Alfieri and I don’t want to go into details", he deadpanned when further pressed to comment on the subject. This seems to suggest a production version of the concept first shown at the 2014 Geneva Motor Show, which was named after company founder Alfieri Maserati, is still some way off or could be altogether canned.

This comes after an earlier announcement by Marchionne earlier that more resources will be placed on developing pickups and Jeeps on the back of falling US fuel prices.

By Mitchell Jones

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