RAM Chief Thinks There Are Opportunities For A Small Pick-Up

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A Jeep Pick-up truck might not be the only thing FCA is preparing, as a smaller RAM pick-up could also make an appearance in the future.

Albeit not confirmed by an official source, The Detroit News reports that Mike Manley, global head of both brands (Fiat and Chrysler), thinks there’s “opportunity” for such a vehicle in the United States and around the world:

“I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year. I think that space is big enough, certainly, to have two offerings there.”

While there are already big plans with Jeep’s upcoming pick-up truck, and with the recently-launched Fiat Toro, development for a RAM variant wouldn’t come at much additional cost. Still, for now, such a plan seems like a longshot, as Manley explained when asked if the company will have a small pick-up ready by 2020:

"I wouldn’t even confirm if we’ll have two offerings, let alone confirm a time frame”, he said.

Nevertheless, Dodge wants to expand to other markets, while the rising demand in the mid-size truck segment makes the idea that much more appealing.

"There’s potential for RAM to use a Fiat platform for a RAM pickup", Manley said, mentioning that Bob Hegbloom – head of RAM International – will be traveling to Brazil discuss opportunities with Fiat.

Fiat Toro Pictured

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