Bugatti Opens Redesigned Showroom In London Before Chiron’s Arrival

Bugatti celebrated the reopening of its flagship London showroom yesterday after the facility was overhauled to welcome the Chiron.

Operated by H.R. Owen and remaining next to London’s main Bentley dealership, the Bugatti showroom is located right in the heart of exclusive Mayfair. With an open and refreshing design, Bugatti hopes it will prove the perfect place to offer customers a secluded buying experience surrounded by some of the finest products from the Bugatti Home Collection.

Customers will be able to configure their cars in the comfort of custom-made blue carbon fiber armchairs while being surrounded by hints of the marque’s famous shade of blue in the furniture and lighting.

Approximately 65 Bugatti Veyrons are owned by customers in the United Kingdom so the firm expects the country to be one of the key markets for the Chiron. So far, 15 orders have been replaced for the 1500 hp beast in the UK.

At the inauguration of the new dealership was the firm’s member for sales, marketing and customer service Stefan Brungs who said “London is one of the most important locations for Bugatti worldwide. Many of our current customers love this city and have a residence here. The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting. With the expert and experienced team at H.R. Owen, we know that customers in London and from the rest of the UK will be wonderfully looked after right from the very start of their ownership experience.”