Titled ‘Amazed Again’, this all-new C-Class Cabriolet commercial is meant to show customers it has injected emotion into its cars.

Mercedes have been approaching their ads this way for a while now. Last month, they even came up with a quirky and romantic way to announce their emergency number for all of Europe, and before that, they pulled out all the stops in that E-Class spot titled “The Journey”.

This C-Class Cabrio ad is similar to that one in the sense that it also shows a journey. From childhood to adulthood, it follows a boy who seems fascinated with his surroundings, willing to daydream all the time regardless of how much he’s grown.

It starts somewhere in the late 1970s and concludes in the present, where he’s seen driving the new Mercedes-Benz C-Class Cabriolet. Oh, and there’s also an extremely brief sex scene.

Right now, US customers can look forward to purchasing the new convertible C-Class in either C 300, C 43 or all-out AMG form. The latter is available with two power ratings, 476 PS (469 HP) and 510 PS (503 HP) for the C 63 and C 63 S respectively, while the lesser, AMG-enhanced 3.0-liter V6 biturbo powering the C4 3 produces 367 PS (362 HP), allowing it to reach 100 km/h (62 mph) in just 4.8 seconds.

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