Three months into its launch, the new 2017 Ford F-Series Super Duty has already proven that customers love its class-exclusive technology features.

Ford says that a 71 percent of customers so far went for the more expensive Lariat, King Ranch and Platinum trim levels that include most driver-assist features in the range.

Total sales of the F-Series Super Duty have been increased by 24 percent last month over November 2015, with retail sales up by 33 percent. Super Duty sales have increased by 45 percent in Dallas and 38 percent in Houston, Ford’s two largest truck regions, with more than 81 percent of these sales to include the aforementioned upper trim levels.

The all-new Super Duty features no less than 20 segment-exclusive technologies, including an adaptive steering, a trailer reverse guidance system, an adaptive cruise control with collision mitigation, lane-keeping alert and a blind-spot system with cross-traffic alert and trailer tow system that helps in increasing the driver’s awareness of obstacles and traffic, especially in tight spaces and parking lots.

“The technology features in the new F-Series trucks, in particular the all-new 2017 Super Duty, are generating even greater interest,” said Chaz Gilmore, managing partner, Grapevine Ford Lincoln, near Dallas. “This truck is bringing a lot of new buyers out of competitive brands and into the Ford family. Ford really knocked it out of the park with this truck’s performance, options and technology offerings.”

Thanks to the 6.7-litre Powerstroke V8 diesel, the 2017 Ford F-Series Super Duty also beats the competition on virtually every metric, offering 925 lb.-ft. of torque, a 7,630-pound payload and 32,500 pounds of gooseneck towing capacity.

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