The first 2018 Rolls-Royce Phantom to roll off the production line is set to be auctioned off during the 2018 Naples Winter Wine Festival.

Organizers of the event, taking place on January 26-28 at The Ritz-Carlton Golf Resort in Naples, Florida, will donate all the proceeds from the auction to the Naples Children & Education Foundation.

The Phantom in question recently rolled out of the British factory and is painted in Belladonna Purple and has an interior completed with Arctic White and Tailored Purple components. The highest bidder will also receive a number of wines from Napa Valley winery Alpha Omega and have the opportunity to participate in the 2019 ROBB Report Car of the Year.

Speaking about the upcoming auction, Rolls-Royce Motor Cars North America President Pedro Mota said, “Rolls-Royce Motor Cars is honored to leverage our position as the world’s leading luxury brand to support the children who benefit from the proceeds of this event.”

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