Looking to upgrade your JK-generation Jeep Wrangler but not willing to buy the all-new model? Well, Germany tuning company Hofele has the solution and has just unveiled its new package for the popular off-loader.

Dubbed the Urban Lifestyle package, Hofele’s modifications are mainly limited to styling modifications which give the Wrangler an aggressive and over-the-top appearance. To this author’s eyes, it looks overkill, but each to their own.

Starting at the front, the Wrangler has received a selection of new parts which totally transform the look. For example, there’s a blacked-out grille, a reshaped bumper, custom fog lights, and some LED lights on the roof which reminds us of those from the Mercedes-Benz G500 4×4.

Elsewhere, Hofele has made some rather overt changes to the sides of the Wrangler, including the fitment of bespoke wheel arches and a set of bold black wheels. Tweaks to the exterior are completed with quad tailpipes.

Hofele says that the vehicle’s ride height has also been raised and that off-road tires have been fitted to the wheels.

Pictured here on the streets and dunes of Dubai, it is certainly a head turner…