BMW’s Individual Treatment Is More Than Just A Special Paintjob

For over 25 years, BMW Individual Manufaktur offers its special services to customers that want a more unique and even one-of-one BMW in their driveway.

The Bavarian car maker’s personalization department claims that there are hardly any limits to the individualization of your new BMW.

To showcase the range of possibilities BMW Individual takes us for a tour around the special M760Li “Inspired by Nautor’s Swan”, which is one of the most iconic sailing boat yards in the world.

The special 7-Series was created to celebrate 25 years of BMW Individual, featuring many bespoke touches inside and out. The bodywork is finished in the special Damask Red, with the boot lid featuring Nautor’s Swan arrow and the brake calipers being color-matched to the exterior.

Inside the cabin you’ll find as promised a unique atmosphere, revealing instantly the yachting inspiration of this special project. BMW Individual takes full leather interior to the next level, with top-quality leather trim covering the A and B pillars, seat trims, door sills and the instrument panel’s side covers. A two-tone fine-grain Merino leather interior in smoke white and Criollo Brown is chosen for this particular M760Li.

In addition, teak panels finished with a fine layer of rubber are featured in interior trims, floor mats and entry sills, portraying just how far you can go with the personalization options.

Thought that BMW Individual was just a fancy paint job? Think again.


Can A Modded Dodge Charger Hellcat Beat A McLaren 720S?

The Dodge Charger Hellcat in question has over 900 hp and gives the McLaren 720S a good fight.

New Ford Bronco Could Have A Removable Roof Just Like The Original

The Ford Bronco’s B- and C-pillars could split in two and slide into each other.

Supercharged Lamborghini Huracan Performante Is A Spoiler Away From Lift Off

This Lamborghini Huracan Performante can run through to 210 mph thanks to a supercharger.

Low-Mile Aston Martin Lagonda Is Here To Fill That Wedge-Shaped Hole In Your Life

If wedges is your thing, then this Aston Martin Lagonda wants a word with your pocket.

2020 Audi A3: Here’s A Pretty Accurate Look At The Sedan

Audi’s new A3 will be available as a four-door sedan, a five-door hatch and possibly a five-door coupe too.

This Woman From Colorado Collects McLaren Supercars

Kathy Cargill loves driving her McLaren Senna through the Colorado mountains.

BMW Does A 180 And Says Apple CarPlay Will Be Free On New Models

BMW has been charging owners $80 per year to use Apple CarPlay.

23-Footlong Armored Rolls-Royce Phantom Limo Is A Dictator’s Wet Dream

Hey Kim Jong Un, those Mercedes-Benz limos kinda look outdated next to this armored Rolls-Royce Phantom, don’t they?.

What Could Go Wrong? Mercedes-AMG Owner Does Burnout While Sitting On A Flatbed

The Mercedes-AMG C63 S’s 4.0-liter twin-turbo V8 proved a little too powerful.

Tesla Model 3 Performance Is An EV Everyone Can Love

The Tesla Model 3 Performance pumps out 450 hp thanks to its dual electric motors.