BMW Individual Builds Yacht-Inspired M760Li For Its 25th Anniversary

In order to celebrate 25 years of BMW Individual products, the German automaker teamed up with Finnish shipyard Nautor’s Swan to build this custom M760Li xDrive V12 Excellence.

The starting point for the project was of course, the car, wearing a special BMW Individual color named Damask Red, while the interior featured two-tone Merino leather in smoke white and Criollo brown.

BMW even dressed up the A and B pillars in leather, as well as the seat trims, door sills and the side covers for the instrument panel. This car was certainly one of the most luxurious 7-Series models even before it was customized with outside help.

Speaking of which, the brake calipers, finished in the same color as the exterior, bear the raised Swan logo, while the boot lid is also decorated with the Finnish company’s arrow – usually found on the side of yachts.

For the interior, Nautor’s Swan produced teak panels with joints filled with a fine layer of rubber, allowing the wood to expand and contract with changing temperatures, a procedure that works well on the deck of a yacht. BMW added this carbon-bonded wooden component to the boot floor of the car, which is fitted out in Alcantara Smoke White.

Other custom components include the entry sills and floor mats (also made with teak), as well as the Finnish company’s signet, stitched into the headrests and cushions, and also found on the sun visors and oak trims, on the driver’s side and center console.

The BMW Individual M760Li inspired by Nautor’s Swan will make its debut next week at the 2017 Frankfurt Motor Show, September 12th.


  • Kash

    I really like the exterior color, but I feel like a dark brown or ash gray would’ve worked better on the inside instead of the white.

    • Andrewthecarguy

      Agreed. I think this interior theme is overdone now…especially by Mercedes, which is why I think BMW went the same route.

    • Kaisuke971

      The goal was to make the interior very airy, a dark color would’ve done the opposite.

    • lagunas3ca

      Google “sailboat interior” and let me know when you find a picture with either dark brown or ash gray leather.

      • Kash

        i found quite a few of both and a couple with both colors and it didn’t take me that long.

        • SirVeil


    • europeon

      White leather is pretty.

      • Kash

        you’re not wrong, it’s just overdone and seems to be the quick pick for luxury brands when they want to step it up in the luxury department.

        • europeon

          White leather is pretty. 🙂

  • Nocca Italy

    WOW……I like it…..but WOODEN CAR MATS?!? Now i have have to take off my shoes when i get into my car!!! LOL LOL LOLLLLLL!

  • i prefer the abu dhabi dealers vehicles.

  • DuDE

    That looks pretty nice actually….looks like something rolls or bentley would build.

  • roy


  • RS6 Performance Wagon Lover

    That’s incredibly tasteful, except for the ‘SWAN.’

    • My thoughts exactly, overdid it with “swanning” everywhere.


    • PK

      I agree. It’s like BMW is becoming nonexistent in luxury department. They should just stick it to performance wise.

    • But arguably what the 7-Series has been in dire need of: luxury!

  • Obsequious Lickspittle

    Those floor mats!
    I suppose they’ll stop seaman stains.

    • roy

      I see what you did there

  • Andrewthecarguy

    BMW screwed the naming convention up with this.
    The M760 idea should have been 2 cars named the M7 and the L7.
    how the M name fits into this V12 Excellence thing make no sense. L7 on the other hand…
    An L7 V8 with this type of interior would have done well head to head with the S Class.

  • SirVeil

    The wood inserts on the floor and dash are great!

  • fabri99

    Fantastic, truly. French riviera here I come!

  • Six Thousand Times

    That interior’s just too OTT for me but that paint colour is…breathtaking.

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