Upcoming DS 9 Flagship Fastback Resembles Peugeot 508 L In These Images

It’s not a secret that DS plans a flagship model that will allow it to compete with established executive sedans such as the Mercedes-Benz E-Class and BMW 5 Series, especially in China.

The premium brand’s big saloon is rumored to adopt the DS 9 nameplate and arrive in China at the end of this year and possibly in Europe from 2020. So far we haven’t seen any photos of the flagship model but a member of the Worldscoop forum has posted two images that allegedly reveal the design of the DS 9.

Also read: DS Officially Reveals its Chinese Spearhead, the New 5LS

As you can see, it looks like we’re dealing with two photographs of promotional material for China, which will be the main market for the DS flagship. The images reveal a sleek silhouette that some forum users liken to that of the China-exclusive Peugeot 508 L. Could the DS 9 be a rebadged long-wheelbase 508?

That’s certainly a possibility judging from these photos — the profile clearly matches the proportions and glasshouse of the 508 L. The DS 9 features brand-specific front and rear ends, though. The face features the same hexagonal grille seen on recent DS models and a similar LED DRL signature as the DS 3 Crossback.

The headlights and taillights are unique to the DS 9 and have an Audi vibe about them. Expect the DS 9 to feature frameless windows and a five-door fastback body style, just like the 508. The flagship DS model also appears to feature pop-out door handles, although we’re not 100 percent sure about that given the images’ low quality.

The DS 9 is expected to debut at the Guangzhou Auto Show in late November and go on sale across China shortly after. The DS 9 is also likely to arrive in Europe during 2020.

Note: A previous version of this article stated that the car’s name was DS 8; the story has been updated with the DS 9 nameplate as confirmed by recent patent photos from China

  • ksegg

    We’ve gotten to the point where literally all saloons look pretty similar to each other now.

    This is inherently the problem with manufacturers trying to get market share. Instead of differentiating themselves and making something unique they make something similar to other manufacturers to be competitive.

    As an enthusiast, this makes no sense to me.

    Mazda right now is the only Japanese manufacturer that seems to understand this and have a design language that looks nothing like their Honda/Toyota/Nissan rivals, and I appreciate the hell out of that.

  • Onur Koray

    508? It looks much more like an Audi, which is not a bad thing really. Especially after what the DS3 Crossback turned out to be.

  • jason wu

    Welcome Genesis 508.

    • ErnieB

      Yup .. definitely a Genesis!

  • StrangerGP

    Hello Audi A5 Sportback.

    It’s surprising that Audi didn’t contact PSA yet about plagiarizing their Q models with the DS7.

  • charlie bear

    First DS7, now this. Welcome to the Audi A5 Sportback and Q3 sisters. The good thing is no one cares about these DS cars outside France.

  • CitizenKane

    The DS brand is so disappointing. I had high hopes when it was introduced.

  • Gaugabuck

    GENESIS G90

  • Tumbi Mtika

    A Citroen in Audi drag. Unacceptable.

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