DS Plans Executive Car To Rival Mercedes E-Class, BMW 5-Series

PSA has been pushing deeper into the premium segments with DS, launched as a standalone brand approximately 3 years ago.

They already have some new arrivals, such as the DS7 Crossback, in addition to the upcoming DS3 Crossback, but their family is allegedly bound to welcome a new member.

The rumored DS8 is expected to show up in 2020, when it will also mark the 65th anniversary of the original Citroen DS. It will be an E-segment car, AutoExpress reports, but its design has been apparently signed off already by executives within the company.

“The design is finished and I can tell you the car looks amazing”, said Eric Apode, DS VP of Product Planning, during Auto China 2018. “Since the beginning, it was extremely important to have this car in our range. But we will never do a copy; DS is something different, something spectacular. With our flagship, we will do that.”

New DS flagship won’t be a saloon

Poised to take on the Mercedes-Benz E-Class, BMW 5-Series, Audi A6 and Jaguar XF, among others, the upcoming DS8 won’t exactly be a four-door saloon, as it’s been understood to go for a more stylish fastback design.

“When we talk about DS, we say we are the only French carmaker positioned in the luxury premium sector, that we are unique in this position”, added Apode. “Whenever we do a car, we don’t start the process by saying we want to copy a car from Mercedes.”

Inspired partially by the DS7 Crossback, the flagship model is expected to be underpinned by the EMP2 platform. This is already used as the foundation stone of several vehicles from Peugeot and Citroen, and by the Opel/Vauxhall Grandland X, too. Moreover, it’s also the basis of the all-new Peugeot 508.

Alongside the usual petrol engines, and probable diesels, the new DS executive car will welcome an electrified derivative, likely in the form of a plug-in hybrid, with a zero-emission range estimated at some 64km (40mi).

Unlike some versions of its direct rivals, which are offered with all-wheel drive, the DS8 is believed to be front-wheel drive only.

Note: Citroen Numero 9 Concept pictured

more photos...
  • AxlRock

    Looks cool. But why copy Honda Insight’s front end?

    • Six_Tymes

      that concept was first, its the other way around

    • uS’gedlemba

      Numero 9 concept is 6 to 7 years old now…also check out Citroen Metropolis!

    • Steve Omaha

      Honda should answer this question instead.

  • Blanka Li

    I’m moving to France as soon as this is available.

    • Finkployd

      Why that? Are you a mechanic?

  • Dr Strangefingger

    I like this design.

  • Modern French big saloon never really fare well lately, Remember C6? that was a brilliant car that nobody bought.

    • KareKakk

      As the Vel Satis before that… also a hatchback as this concept.

    • Jp

      There is a fate of large French sedans since the original DS came out… DS is the latest attempt to go against this trend. Give them the benefit of the doubt. Something tells me it’s different this time (even though French manufacturers have been telling people just that for the last 20 years…)

    • Lucy Senna

      a brilliant car but… what a design, huh.

  • Victor Ferreira

    “Compete with the 5 series and E-Class” “FWD only.”

    PSA, pick one. You can’t have both of those.

    • Finkployd

      Fwd only, and using a platform already used in peugeot/citroen/opel…and prob same engines

      • Jp

        Volvo only uses 4 cylinders and they sell pretty well. I think by 2020 DS will be just on par with the market with their 4-pot/EV lineup. Look at where the Germans are heading, it’s the same story.

        • Finkployd

          Yet jags at some point were ford platforms with ford engines; look when they headed, could be the same story… I guess when people are paying a premium price tag they want something more substantial than a few gimmicks

          • 2sfhim

            What’s the difference then with a FWD “Volkswagen” Audi?

          • Сафиуллина-Мохамед Рамазанов


  • klowik

    The front grille still looks cheap.

    • Jp

      I doubt it’ll make it to production anyways…

  • Marty

    I think the last big Citroën (or any French brand) that was both avantgarde and beautiful was the CX.
    Looking at the identity-free DS produced this far, my hopes are not that high that this will be a premium car for anyone but the French. It would be nice, though.

    • supermanuel

      You’ll note that I used the word ‘interesting’, but yes, avantgarde AND beautiful is quite a big ask. The XM was definitely avantgarde but not at all beautiful. The SM was an absolute cracker.

      Agreed, nothing that ‘DS’ has produced so far is even interesting, let alone avantgarde or beautiful. Citroen should be interesting and avantgarde as the group already has Peugeot to produce the boring stuff. They don’t need to invent (or misappropriate) a new brand to do what Citroen should be doing anyway. Pointless marketing nonsense.

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