DS7 Crossback Arrives In The UK Ready To Steal The Show (50 Pics)

The new DS7 Crossback is being launched in the UK as the first new-generation model developed by DS Automobiles.

The French company wants a slice of the premium SUV market and the DS7 Crossback certainly looks hungry enough to make it happen.

DS Automobiles’ first try in the SUV segment comes packed with many impressive features, including a comfort-oriented active suspension that uses a camera to scan the road ahead and adjust itself, a semi-autonomous system, a premium interior with a pair of 12-inch widescreen displays and a wide range of engine options topped off by a 300PS plug-in hybrid powertrain.

The cabin can be configured through a choice of four interior ambiences, Bastille, Rivoli, Opera and Performance Line. DS says that they were inspired by the world of Haute Couture when they chose the materials and the little details of the interior of the DS7 Crossback and frankly, it shows.

The engine range consists of three petrol engines (130PS 1.2-liter, 180PS 1.6-liter and 225PS 1.6-liter) and two diesel (130PS 1.5-liter and 180PS 2.0-liter). A new eight-speed automatic transmission claims to improve fuel efficiency and is fully compatible with the autonomous functions.

The range-topping plug-in hybrid combines the 225PS petrol engine with two electric motors for a combined 300PS. Paired to a 13kWh battery pack, the plug-in hybrid DS7 E-Tense is capable of an all-electric range of up to 37 miles (around 60km). DS says that this version will join the range from mid-2019.

The DS Active Scan Suspension wants to offer the best possible ride quality and comfort. A camera that’s mounted behind the windscreen scans the road ahead and transmits data real-time to the system’s ECU which then adjusts each wheel independently, allowing the DS7 Crossback to offer “comfort at all times”.

UK prices kick off at £28,050 for the manual 130PS diesel DS7 Crossback. Those interested in the plug-in hybrid range-topping version, DS Automobiles estimates that you’ll need around £50,000 when it finally arrives in the market.

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  • Bo Hanan

    Overall nice truck but I can’t believe the front and rear clips would survive 5MPH crashes without substantial damage, (read $$$).

  • StrangerGP

    Looks really bad in grey with black wheels, they should stick to bright colors.

  • SteersUright

    Now THATS an interior!!
    Other than that, it looks like Mitsubishi design language on the outside.

  • Very disappointed in DS so far… and this thing will not change that. Very bland.

  • haudit

    It’s alright, I guess… but it doesn’t look any more ‘premium’ than the Peugeot 3008 its based on.

    • The Peugeot looks better also. This has no design language, it’s just a mess of a lot of details.

      • haudit

        You’re right, it does lack a sense of cohesion, especially inside.

  • Subi-Rubicon1

    What a hot-mess!!

  • Rocket

    It’s not perfect, but overall I like it. Put the steering wheel on the right side, which of course is the left, and it would do well in North America with very few changes. Bring it!

  • EddyCj

    It looks good on the exterior but that dash is very disappointing…

    • TheHake

      I feel the exact opposite…

  • TheHake

    Nice but too much Peugeot outside.

  • getoffme

    Audi is that you?

  • Vassilis

    DS is really onto something in terms of design. Great stuff.

  • mid engine

    I was delivered a brand new X3 a couple of weeks ago.
    I just sat in a DS7 today.
    The overall feeling in the DS (dashboard, quality built, ergonomic) is way superior.
    Hope I have the chance see how it drives soon. But the suspension itself promises to make the whole experience at least at par with the German trio.

    Open up a bit your mind people

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