Can The DS7 Crossback Beat BMW, Audi And Mercedes At Their Own Game?

The DS7 Crossback is the newcomer into the premium carmakers field, a ride that competes against the likes of the Mercedes-Benz GLC, BMW X4, Audi Q5, Volvo XC40 and Jaguar E-Pace.

At a first glance, it might just be able to do that, given that it’s about the same size as a larger Audi Q5. Moreover, it’s priced from around £28,000 ($39,078) in the United Kingdom, which is a tad more than a base BMW X1, but comfortably undercuts the £39,105 X3, never mind the £42,585 X4.

Featuring a rather bold styling and a well-made cabin, with plenty of room in the back even for taller passengers, the DS7 Crossback might just be the high-riding vehicle you were searching for. It sports a large infotainment screen in the middle of the dashboard, soft-touch plastics and leather trim, and it’s nicely equipped, getting wireless smartphone charging in higher specs, and even LED headlights.

Now comes the list of flaws, because the French company’s crossover is not perfect. There are some hard (and easy to scratch) plastics on the lower part of the dashboard and center console, it lacks an all-wheel drive system and benefiting from most of the gizmos means upgrading to a more expensive grade.

As CarBuyer revealed in their review, that could mean paying as much as £46,000 ($64,199) for a well-equipped DS7 Crossback. And that’s just £4,000 ($5,583) shy off the entry-level BMW X5, which sits in a different league.

So, it seems that Citroen’s premium brand is on the right track, but there are some things that need improvement. If you choose your trim level and optional equipment smartly, though, you could end up with an affordable SUV that has a premium flair.

  • It might not be up to snuff to a BMW, but keep in mind that BMW starting price is a stripper and you will have to put another £15K to make semi-luxury…

  • Bash

    no!
    but i love that interior more than BMW!!

  • Jp

    The French bashing of UK
    reviewers is getting disgusting. This car competes with the Q3/Q5 and
    X1/X3. Have you seriously spent more than a second inside these cars? How can you blame the DS7 on
    that? You could blame its lack of AWD, the less powerful engines, but
    seriously interior plastics? That’s the dumbest thing I’ve heard today.

    For comparison:
    https://uploads.disquscdn.com/images/72920d7bccb89b99c2530a33f30898706b4e9cf3933068e457e8615cc1f700cd.jpg https://uploads.disquscdn.com/images/e8be8e89246efaed36ed71732570c7c1a34407c0526b56f744a33f56954961d6.jpg https://uploads.disquscdn.com/images/b6c8417931ceef53cefbf062e624910b08dff55650337a532507a494a6c95b25.jpg

    • CADOX

      It has got some crap plastic and the finish is not on par with the best, get over it.

    • Zed68

      The DS looks a million times better.

  • Marty

    This is probably the first “external” touchscreen I’ve seen that looks like it is actually designed to be there.

  • MarketAndChurch

    I think it looks cool in motion, but it isn’t a beautiful suv, with a “love it or hate it” interior.

  • I do love the design, the interior looks clever to me. But I’m not sure if DS is ready to fight directly to German big three.

    • paulgdeaton

      I do think it has good looking exterior for an SUV – and I am not a fan of SUV’s – but the front looks a little too Hyundai-esque to me, while the rear could mimic the Jag (but if you are going to crib… crib from the best!).

      For the money, the interior is impressive, and the size makes it a bargain among its competition. For a British reviewer, its “Frenchness” may not be an advantage; for everyone else, I think it is a real contender in the European “drive-me-on-the-highway-SUV-but-never-really-offroad” market..And, let’s face it; most SUV buyers are looking for image, not capabilities… and the DS looks like it delivers.

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